Cognition co-founds DXG – one of the world’s largest HubSpot Partner Groups

Cognition Agency
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Cognition has joined forces with three other leading HubSpot agencies to form DXG – one of the largest HubSpot Partner Groups in the world and an international collective of digital marketing experts. 

DXG, shorthand for The Digital Transformation Group, brings together the combined capabilities of leading marketing agencies Spitfire, Markentive, Nexa, and Cognition. With over 180 experts and offices in the UK, France, Dubai, Spain and South Africa, DXG boasts a global reach and network that puts them in the top 1% of HubSpot Partner agencies. 

DXG will use its considerable resources and expertise to help organisations harness the power of digital transformation. HubSpot-powered marketing and sales services – along with strategy, technology and brand consulting – comprise the core of its offering to a roster of industry-leading national and multinational clients.

Tim Witcherley, Managing Director of Cognition, said:  

"Cognition leads the way in psychology-led marketing and decision science and it is always our mission to provide our growing roster of national and international clients with extraordinary value. We saw an exciting opportunity to partner with equally ambitious agencies across three continents to really deliver on the promise of digital transformation.

"Put simply, DXG has the skill and scale to solve any marketing and sales problem for any organisation, anywhere in the world."

"We can achieve this vision because our HubSpot expertise is unmatched and our global team of marketers, technologists, strategists and creatives has the combined experience to digitally transform every business we work with."

Discover the teams, process and philosophy behind the DXG Global Partnership at

Lindsey Witcherley, Director of Cognition, added:  

"This is such an exciting time for us as HubSpot Partners. Cognition were the first agency in the UK to integrate marketing, sales, technology and psychology and for more than 23 years, we’ve proven our effectiveness in driving growth and transforming business behaviours in the UK and internationally. Now we're taking our HubSpot expertise to a new level by partnering with Markentive, Nexa and Spitfire to launch DXG, a new breed of digital agency – and one of the world’s largest and most qualified HubSpot Partner Groups. We're really proud to share this news – it's one of the most exciting things to come out of 2020 and an energising way to start 2021."


DXG Consultancy - Digital Transformation Group

DXG resources

Instagram: @dxgroupglobal
Facebook: @DXGroupGlobal
Twitter: @DXGroupGlobal


About DXG

DXG is one of the world’s largest HubSpot Partner groups comprising four digital agencies: Cognition (UK), Markentive (France), Nexa (Dubai), and Spitfire (South Africa). Collectively, the Group offers the entire HubSpot product suite across Marketing, Sales and Service, and the DXG agencies are recognised with HubSpot’s Diamond or Elite solutions partner status. To complement its HubSpot services, DXG offers Technology, Strategy and Branding consultancy to meet the diverse digital challenges of today’s businesses. 

About Markentive

One of only 9 HubSpot Elite Partners in the world, Markentive is both a digital agency and an integrator that supports businesses in their digital transformation with comprehensive and result-driven sales and marketing strategies based on their revolutionary REBEL® (REsolve, Build, Execute, Learn) approach to sales and marketing.

About Nexa

The largest Diamond HubSpot Solution Partner in the GCC, Nexa is a multi-award winning agency providing large international businesses with full digital marketing and lead generation strategies. With a strong focus on content marketing and Search Engine Ownership strategies - their own unique brand of ‘SEO’ – Nexa have positioned themselves as digital innovators and trendsetters.

About Spitfire

A HubSpot Diamond Partner, Spitfire is an international award-winning digital agency with a customer-centric, data-driven and measurable approach to marketing. Spitfire also empowers customers to unlock the power of the full suite of HubSpot's capabilities through their innovative Spitfire Inbound Academy.

About HubSpot 

HubSpot is a leading inbound marketing, sales and service software platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and its CRM and CMS platforms, HubSpot gives companies the tools they need to Grow Better.

The company is headquartered in Cambridge, Massachusetts with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Paris, France; Ghent, Belgium; and San Francisco and Portsmouth, USA.



Contact the team at Cognition Agency for all your digital marketing requirements.