[Infographic] Customer retention: the best way to guarantee revenue

by Lindsey Witcherley on Dec 2, 2013

Business 1 min read


80% of future revenue will come from 20% of your current customers, according to research from Gartner. But which 20%? The fact is you don’t know, which is why you need to boost customer loyalty across the board.

Check out this infographic for all the basic statistics and strategies you need to start focusing on customer retention.


Lindsey Witcherley

by Lindsey Witcherley
Dec 2, 2013

Director at Cognition and co-founder of DXG Consultancy. Over 20 years industry experience working across B2B and B2C markets. Specialises in digital marketing and HubSpot strategies across multiple sectors.