Among the many distortions in our judgement are our tendency to:
mistake the cognitive availability of an event with the probability of it happening
accept the validity of data only when it aligns with our pre-existing beliefs
equate truth with a strong narrative structure regardless of evidence
These distortions impair our ability to assess risk and deal with the consequences when they strike. In our guide you will find out:
How marketing can decrease the risks facing your business
The four steps your business can take to manage risk
What the fifth risk facing the United States of America can teach us about managing commercial risks
In the context of the multiple crises of health, identity, social unrest, data security and economic collapse, this guide is essential reading for every business and you can download it here.
by Dr Peter Hughes Jun 25, 2020
Co-founder of Cognition, psychologist and expert in digital transformation and decision science. Peter is a published writer and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia.