Cognition Blog
How to promote your machinery to win more customers
by Tim Witcherley on November 19, 2013
Last week I was touring a client’s manufacturing plant. It’s one of my favourite parts of the job. Because of all the industries I work with, no one gets as excited...
More
3 min read
How to use social media to enhance your customer service
by Lindsey Witcherley on September 30, 2013
An increasing number of consumers are turning to social media to make companies sit up and listen to their complaints, and I’m one of them. Immediacy is undoubtedly...
More
2 min read
Nail your proposition: Lessons from book titles
by Lindsey Witcherley on September 23, 2013
The Huffington Post had a fantastic photo montage recently. A book blogger, Dan Wilbur, took a series of famous children’s books and created new titles that summarised...
More
1 min read
Bursting the PR balloon
by Nicola Doyle on September 19, 2013
‘PR is about reputation – the result of what you do, what you say and what others say about you…’ (CIPR) and, when delivered correctly, it has the power to deliver...
More
1 min read
How to write effective case studies
by Richard Brennan on September 12, 2013
Everybody loves reading or hearing about a good story and, in the world of work, stories have the power to make a business truly stand out from the crowd by showcasing...
More
2 min read
The role of storytelling in marketing
by Richard Brennan on May 14, 2013
Who was the storyteller? Every family had one. Every family had that one person (it was my great-aunty) who would gather the younger members around, and recount stories...
More
2 min read