Blog

Dr. Peter Hughes, Cognition's CEO delivered an inspirational and deeply personal talk on finding hope amongst life’s difficulties at Aston University’s TEDx event.

Cut through the noise and authentically become an employer of choice, elevating your employer brand.

How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…

Virtue signalling: Why brands must express their core virtues and values

From B2B to B2C: Does virtue signalling really differ?

Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.

Why is psychology so pivotal in branding and marketing?

Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…

Work smarter, not harder: The marketing psychological power of simplifying your data

The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations.

Less talk, more action: Boost your employer brand and attract today’s top talent

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…

Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.

Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers

Nudges: How to influence consumer behaviour

Loss aversion: Why losses weigh so much more than gains

Core psychological principles to get your brand B-Corp ready

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and…

Virtue signalling: Why brands must express their core virtues and values Discover how brands are approaching the complex ground of virtue signalling, and how to strike the right balance between…

In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an undeniable industry leader.

Sometimes, even billionaires make mistakes. Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone. Understand how to avoid the Overconfidence Effect in marketing and make smarter…

In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and harnessing the power of…

There’s been a seismic shift in how brands accumulate equity.

In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and high-stake decisions, creating a…

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.

When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem anything but straightforward.

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding marketing results.

Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a well-rounded, realistic idea of…

In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media, blogs and forums.

In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either themselves or their productivity.

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has culminated in what is known as modern…

But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data.

Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing.

McDonalds revolutionised the restaurant industry. It was once a single burger restaurant. Now it's chain is worth over $190 Billion and features ninth in the top 10 most valuable brands.

We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital marketing, without delivering…

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals. Here’s the HubSpot version: