cognition blog

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Do you have an empathy mindset in the workplace?

Wherever we are, whatever we are doing, whether at work, whether at home… You never know what’s going on in someone else’s life. Always be mindful...

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Is your brain stopping you from growing your business?

You know your business, right? 

You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them.

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The Secrets of Marketing Effectiveness

In a post-pandemic world, the pressure to achieve ROI from marketing budgets is greater than ever. That’s why we’ve put together this guide on...

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Effective Marketing for Membership Organisations

“Business is all about relationships…. How well you build them determines how well they build your business.” – Brad Sugars

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Digital Marketing Strategy and Business Recovery

The principles of building an effective digital marketing strategy are disarmingly simple: 

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Creating buyer personas for your business

No business is all things to all men, as the adage goes (almost). Your products are geared towards solving very specific problems

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Data, Debt and Mental Health

The debt burden on economies, businesses and individuals has increased dramatically during the pandemic.

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How marketing can mitigate the risk of Covid-19

Every business faces the same question: How do I maximise commercial opportunity while minimising risk?

In normal times this calculation is, at...

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