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9 landing page design mistakes you can fix today to...

Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave without taking any action. As a result, your marketing ROI begins to tumble and before long your ambitious acquisition targets are...

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Archive, optimise, repurpose? What to do with your old...

The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or compliance laws may change...

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How to create personas at pace (and make them super useful)

The creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers held ransom by 10,000 vague...

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The 10 biggest B2B website mistakes and how to avoid them

Are you losing potential leads because of a poorly performing website? Check these common mistakes made by B2B brands and fix the issues that are limiting your conversions.

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5 things you need to know about HubSpot’s new Operations Hub

Get up to speed on HubSpot’s latest addition to its expanding CRM platform.

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4 compelling reasons to invest in a CRM platform

Customer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers.

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54 Sales Statistics to Help You Sell More in 2021

Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals.

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Cognition co-founds DXG – one of the world’s largest...

Cognition has joined forces with three other leading HubSpot agencies to form DXG – one of the largest HubSpot Partner Groups in the world and an international collective of digital marketing...

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The Science of Storytelling

Storytelling has been a buzz word in business for many years, but few understand it or do it well.

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