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Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

Discover how General Electric uses psychology to excel in marketing, from leveraging cognitive biases to enhancing customer satisfaction, credibility, and brand loyalty. Find out how GE's innovative approach can inspire your brand's success.

The Overconfidence Effect: What Marketers can learn from Jeff Bezos’ Biggest Mistake

Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone. Understand how to avoid the Overconfidence Effect in marketing and make smarter strategic decisions.

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

Unlock the power of the Information Gap Theory in marketing strategies. Explore its nuances and applications in our insightful blog post.
Elaboration Likelihood Model

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

Discover the power of Elaboration Likelihood Model and how it can help your business create impactful messaging that stands out in saturated B2B markets.

The Framing Effect: What marketers need to know about this cognitive bias

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.

How to use digital marketing to generate and nurture leads

Overwhelmed by the wealth of digital channels and tools? Discover expert insight on building your digital marketing strategy in our free guide.

The Cognition Brain: The perfect blend of Science and Creativity

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding marketing results.

Why psychology is so important in marketing

Why is a knowledge of psychology so important in marketing? We explain all in our latest blog.

Why every marketing agency should have a scientific board

Effective marketing and sales are driven by data, yet too many marketing teams don’t have the expertise to accurately gather and analyse data.