Consult | Tornado Case Study

Torando Wire - Digital Marketing

Learn how Cognition helped Tornado Wire to refresh their brand and face the challenge of increase competition.

Tornado
Tornado

The business

Tornado Wire is a major name in quality fencing across the UK agricultural, equestrian, forestry and infrastructure sectors.

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The challenge

Faced with an evolving market and increased competition from imports, Tornado needed a new brand to communicate their heritage and expertise.

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“Cognition has become a fantastic marketing partner for us. They have helped us to consolidate our position and grow into other European markets.”

Kenny Campbell - Managing Director, Tornado Wire

The solution

Cognition developed a new logo and accompanying strapline, and recommended that Tornado brand their high tensile wire ‘Hi-Tensile Plus®’ to position it above similar products on the market.

We then designed and wrote a range of new marketing materials – including a website, brochures, direct mail pieces, in-store posters, product labels, eshots and print advertisements.

The thinking behind the rebrand was communicated to Tornado staff via a brand book with accompanying crib sheet, helping them to feel part of the change and enabling them to answer customers’ questions.

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The results

After the rebranding exercise, we were tasked with supporting Tornado’s increasing success in Europe. We’ve since developed three new websites and accompanying collateral in French, German and Latvian.

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Contact the team at Cognition Agency for all your digital marketing requirements.