THE COGNITION BRAIN
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Company Culture: Alignment & Change
Your brand equity is the combination of external perceptions of your brand and the degree to which internal behaviours align with your brand values.
A strong brand is dynamic and consists of a thousand small gestures, from the way you construct your ads to the way you write an email. To create a strong company culture means understanding the diversity in your workforce and using that diversity to enrich your brand. As an employer branding agency, we can help you to develop a strong culture within your business and communicate effectively with your employees.
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Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before.
Contact the team at Cognition Agency for all your branding and marketing requirements.