Cognition Blog


Demand generation: the art of getting your brand noticed

by Chloe McHugh on September 25, 2018
In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when putting together...
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What can businesses “takeaway” from the #KFCCrisis?

by Chloe McHugh on February 23, 2018
Disaster struck earlier this week when delivery problems meant that the UK couldn’t get its kentucky fried chicken fix. The BBC reported that around half the fast food...
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Sparkling Tips to Season Your Marketing

by Chloe McHugh on October 25, 2017
Boo. Bang. And Ho Ho Ho! What do these three phrases have in common? They represent seasonal holidays that offer great opportunities for you to boost your marketing...
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Six Stages of Content Marketing Success [Guide]

by Chloe McHugh on July 25, 2017
Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have become immune to...
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Don’t get spooked by your marketing this Halloween

by Chloe McHugh on October 27, 2016
The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as effective as it...
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