Employer Brand Strategy Services

The principal aim of an employer brand is to attract, retain and engage the best talent.

An employer brand is defined by how existing and prospective employees perceive your brand. As psychologists, we measure this perception around 8 key variables:

Differentiation: “I can see how you are different from competitors”
Affinity: “I feel an emotional connection with your brand"
Clarity: “I know what’s expected of me”
Congruence: “I feel there is a strong connection between brand messaging and brand experience”

Alignment: “I feel connected to your values and culture”
Well-being: “I feel safe working here”
Growth: “I can achieve my professional goals, develop my personal skills and be rewarded for what I achieve”

Cognition delivers that perfect balance.

What we deliver

Our combined expertise in psychology, neuroscience and branding will transform your employer brand. Work with us and you will attract the best talent, and develop highly motivated and effective teams and the business leaders of tomorrow.

Employer brand
& values

Struggling to retain talent? It’s time for an employer brand strategy. We delve into exactly what makes you unique, ensuring your messaging stands out in candidate-driven markets.

Company
values

Too often, company values merely pay lip service to platitudes. We build value concepts that inspire shared behaviours - from the factory floor to the boardroom.

Employee
engagement

Our Scientific Board has knowledge of 300+ cognitive biases. We hone in on exactly what motivates your employees, crafting internal comms strategies built to align and engage.

Change
management

By leveraging behavioural economics, we develop change strategies for complex organisations, workshopping with stakeholders every step of the way to provide clarity.

Internal comms
planning

Make every internal communication count. With our deep expertise in psychology, we take a rigorous approach- ensuring you avoid communication overload & complexity.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners

View our
case studies

Cognition helped us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English

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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover

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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford

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case studies

Cognition Brain in Action

Tilda | B Corp Certified Business

We helped Tilda to enhance their values and create a progressive internal culture.

Investment House in Saudi Arabia

Engaged UHNWIs and institutional investors in Saudi Arabia, the UAE and Kuwait.

Blatchford

We created a multi-channel campaign to promote their life-changing products.

JLR

Transformed their Christmas strategy leading to a 447% increase in return on ad spend.

Connex Partners

Creating a sophisticated marketing strategy to enable them to achieve their commercial objectives.

Cisco

We helped Cisco to engage with a new audience across multiple EMEA territories.

Meet our specialists

Dr Peter Hughes

Psychologist

Dan Edwards

Strategy Director

Olly Forrester

Creative Director

Sophie Albert

Marketing Director

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Strategy  
& planning

Tap into the strategic expertise of leading marketers and psychologists.

Audience
Insight

Unlock your customers’ decision strategies with psychology.

Brand
& creative

The greatest brands are built from psychology and creativity.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.

Alternatively, you can reach out to us at:

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

Book a meeting

Employer brand strategy

The principal aim of an employer brand is to attract, retain and engage the best talent.

What we deliver

Employer brand
& values

Company
values

Employee
engagement

Change
management

Internal comms
planning

Cognition Brain in Action

Tilda | B Corp Certified Business

Investment House in Saudi Arabia

Blatchford

JLR

Connex Partners

Cisco

Ready to transform your employer branding with psychology?

Meet our specialists

More services

Strategy  
& planning

Audience
Insight

Brand
& creative

Let’s start the conversation

Birmingham

London

Manchester

Palma de Mallorca

New York

Employer brand strategy

The principal aim of an employer brand is to attract, retain and engage the best talent.

What we deliver

Employer brand & values

Companyvalues

Employeeengagement

Changemanagement

Internal commsplanning

Cognition Brain in Action

Tilda | B Corp Certified Business

Investment House in Saudi Arabia

Blatchford

JLR

Connex Partners

Cisco

Ready to transform your employer branding with psychology?

Meet our specialists

More services

Strategy & planning

AudienceInsight

Brand & creative

Let’s start the conversation

Follow us

Birmingham

London

Manchester

Palma de Mallorca

New York

Employer brand
& values

Company
values

Employee
engagement

Change
management

Internal comms
planning

Strategy  
& planning

Audience
Insight

Brand
& creative