Cognition Blog


4 SEO Basics Every Marketing Agency Should Know

by Richard Brennan on September 12, 2017
The Google Algorithm is like the wind … we can’t see it but we can see what it affects. SEO agency specialists are like “digital weathermen” – frantically keeping up to...
More 4 min read

Subscribe to our blog

[Ask Me Anything] What are buyer personas (and why should you care)?

by Richard Brennan on February 5, 2015
If you’re a regular reader of our blog, you’ll have probably noticed by now that there’s one phrase we often refer to and that’s ‘buyer personas’. But what are they and...
More 3 min read

How to write effective case studies

by Richard Brennan on September 12, 2013
Everybody loves reading or hearing about a good story and, in the world of work, stories have the power to make a business truly stand out from the crowd by showcasing...
More 2 min read

Subscribe to our blog

The role of storytelling in marketing

by Richard Brennan on May 14, 2013
Who was the storyteller? Every family had one. Every family had that one person (it was my great-aunty) who would gather the younger members around, and recount stories...
More 2 min read