Cognition Blog
The metaverse and human psychology
by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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4 min read
Working Smarter Not Harder
by Sam Beddall on March 9, 2022
In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either...
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5 min read
What is social proof and how can you leverage it in digital marketing?
by Sam Beddall on December 15, 2020
Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation. It is the result of a hardwired...
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4 min read
Is your brain stopping you from growing your business?
by Sam Beddall on September 17, 2020
You know your business, right? You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them. Even so, sales have been falling...
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3 min read
How To Create A Content Marketing Plan That Works
by Sam Beddall on April 16, 2020
The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share relevant...
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8 min read
5 ways to support your team when working remotely
by Sam Beddall on March 26, 2020
With social isolation in full swing, the viability of remote working as a tool for business productivity is being tested at scale. Leaders everywhere have had to put...
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4 min read
GDPR - the importance of trust and transparency
by Sam Beddall on May 10, 2018
In the eyes of the average person today, the word data is at once emblematic of our most private secrets, and the currency of a criminal underworld of Bondesque...
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5 min read