The Biases Shaping Your 2026 Strategy
The Biases Shaping Your 2026 Strategy
How cognitive shortcuts distort planning decisions and what to do about it.
Sophie Albert
As Marketing Director, Sophie is responsible for the strategic vision and delivery of Cognition's marketing.
The Rise of the Labubu … Scarcity + Surprise = Outright Addiction
What can a weird-looking creature that resembles an 80s gremlin teach us about psychology and behavioural science? Well, quite a lot, as it happens!
The Framing Effect: What marketers need to know about this cognitive bias
‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.