Generating demand for your product or service in simple terms means empowering your customers to come to you instead of piling on unwanted pressure. Gone are the days of cold calls and unwanted emails flooding inboxes, particularly since the implementation of GDPR in May, which is why optimising the huge range of digital channels so that they are educating customers and providing solutions to their challenges is key in digital marketing.
Our eGuide ‘Digital marketing made simple’ provides managers and directors with a broad overview of the digital technologies and channels open to them while offering insight into the best practices you should be following to generate demand for your product or service online.
We’ve collated some of the top tips to help you get started:
Social media works best when you are reacting to your audience and adapting your content to meet their needs. In this way, it is a unique and instant way of communicating directly with customers. To ensure success, focus on the following:
Your website visitors have landed; now the real work begins. To encourage prospects to give their details, either by filling in a form on a landing page to access content, or offers or signing up for email, make sure you are using the following tactics to optimise your conversion rates:
For further insights, consult our eGuide, 'Digital Marketing Made simple'.
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