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Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a well-rounded, realistic idea of…

In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either themselves or their productivity.

But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data.