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IM Group Image

Data
System

To address IM Group’s challenges and position HubSpot as their top CRM solution, we prioritised a data-driven approach. We analysed existing proposals from Dynamics and Salesforce to identify gaps and opportunities unique to HubSpot, while our HubSpot experts mapped-out IM Group’s specific automotive use cases.

This data-driven process allowed us to demonstrate HubSpot’s adaptability in not only addressing the automotive industry’s complex demands, but also handling IM Group’s multiple brands and territories. 

Story
System

Our next step involved translating our Data System findings into clear and compelling sessions tailored to IM Group’s needs. We conducted multiple technical demonstrations to showcase HubSpot’s capabilities, using real-world examples from the automotive sector. 

Developing a tailored communication strategy followed, with the goal of aligning IM Group’s teams with the benefits of a HubSpot transition. By clearly addressing IM Group’s pain points, we demonstrated the superiority of our proposed solution, driving alignment and buy-in across stakeholders.

Engagement
System

To ensure a smooth CRM transition, we deployed a comprehensive engagement strategy that involved multiple elements. We assembled a rapid-response team including HubSpot experts, solution architects, project managers, and technical specialists to handle the project’s complexity. This led to delivering a risk-free initial phase, allowing IM Group to ‘test the waters’ without financial commitment, building trust and confidence in our approach.

This ensured clarity, minimised risk, and delivered tangible results at every stage. We also delivered in-depth HubSpot training for IM Group’s teams, ensuring they could maximise the potential of their new platform. 

"Faced with intricate challenges and a timely execution, Cognition has proven to be the key to our successful transition to a new CRM."

Senior Management, IM Group

Key Psychological Insight

Large-scale transitions often trigger resistance due to uncertainty and perceived risk. By offering a no-cost, risk-free initial phase, we reduced psychological barriers to change and were able to build trust from the outset. This approach, combined with clear communication and stakeholder alignment, enabled IM Group to embrace their HubSpot transition with confidence, ensuring long-term success.

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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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