The challenge

Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout. Cognition applied the new style to Shojin’s marketing materials, using bold, simple designs to attract prospective investors and revising previously difficult-to-read materials on the structure of its products.

The solution

Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout. Cognition applied the new style to Shojin’s marketing materials, using bold, simple designs to attract prospective investors and revising previously difficult-to-read materials on the structure of its products.

Cognition also created a multi-channel, fully integrated go-to market strategy for Shojin which included both quick wins and longer term tactics, including search, social media and guide and video content to both create awareness and also sell Shojin’s current products. 

Cognition implemented HubSpot, a market-leading CRM system, to allow Shojin to track and investors through its sales funnel. Shojin’s team were trained on using HubSpot over a series of sessions to allow them to get the most out of the platform.