Case Study: Shojin

Case Study: Shojin

Psychology icon orange  

Cognition’s team are responsive, reliable, inquisitive, friendly, trustworthy and knowledgeable.”

Jatin Ondhia, CEO and Founder, Shojin

The business

Shojin, founded in 2009, raises funds for the development of properties across the UK by leveraging bonds and equity products. Shojin co-invests in developments alongside developers, banks (senior lenders) and high net worth investors. The business creates opportunities for sophisticated investors to invest in UK property across the world.

 

 

Jatin Ondhia, CEO and Founder, Shojin

shojin2_968x563

The challenge

Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout. Cognition applied the new style to Shojin’s marketing materials, using bold, simple designs to attract prospective investors and revising previously difficult-to-read materials on the structure of its products.

shojin_968x968-anim5

The solution

Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout. Cognition applied the new style to Shojin’s marketing materials, using bold, simple designs to attract prospective investors and revising previously difficult-to-read materials on the structure of its products.

Cognition also created a multi-channel, fully integrated go-to market strategy for Shojin which included both quick wins and longer term tactics, including search, social media and guide and video content to both create awareness and also sell Shojin’s current products. 

Cognition implemented HubSpot, a market-leading CRM system, to allow Shojin to track and investors through its sales funnel. Shojin’s team were trained on using HubSpot over a series of sessions to allow them to get the most out of the platform.

“The new proposed look and feel was very good and made us realise just how much an uplift was needed and what was possible.” – Jatin Ondhia, CEO and Founder, Shojin

ColourLogo

Read more success stories here

Galebreaker Case Study

A 35-year-old business that manufactures, distributes and installs fabric engineered solutions to protect and ventilate any structure, building or space in agricultural, industrial and commercial sectors.

Lifelink Global Case Study

Lifelink Global has been teaching, evangelising and supporting humanitarian projects for almost 100 years in the UK, Europe, Asia, Africa and the Americas.

 

brain-orange

Get in touch today

 

Our blend of digital marketing, psychology and technology, is delivering tangible value to SMEs and global corporations in territories as diverse as the UK, Europe, the Americas, Russia & Asia.

They can also deliver value to you.

T: +44 121 725 3966 

read-reviews