We used our expertise in psychology to transform Shojin's brand, website and content marketing performance.
Shojin needed its branding to accurately reflect its proposition, which in a nutshell offered ‘lucrative and previously out of reach investment opportunities for sophisticated investors’. Its branding, website user journey and marketing materials were outdated and did not look premium or trustworthy enough for a high net worth audience. Additionally, the messaging on the website and marketing material was sometimes confusing and overly complicated in the wrong places.
The business was also concerned it was losing valuable leads by not tracking customers through its sales funnel. It needed both attractive marketing material and informative content created to attract more investors as well as the functionality to convert those in the consideration stages. Digital marketing spend had been sporadic and needed to be brought in line with the strategy.
Real Estate Investment
Global
Update their branding, website and strategy to be in line with their high net-worth audience
We conducted in-depth research into the UK property market and international property investors to understand key trends and opportunities. This was followed by interactive workshops designed to assess the viability of the brand proposition, ensuring it aligns with market needs and investor expectations for long-term success.
We developed a new brand position with creative execution, simplifying all marketing materials for clarity and impact. Additionally, we created tactical materials for use in both the UK and international markets. Our work also included delivering a comprehensive engagement system to enhance communication and connection with key audiences.
We developed an omnichannel digital marketing strategy tailored to multiple territories and segmented by persona. This included UX, UI, content, and design for a new website, ensuring a seamless user experience. Additionally, we created all content and creative assets to support engagement and brand consistency across digital platforms.
Jatin Ondhia - CEO and Founder, Shojin
The importance of aligning your brand and user experience can never be overlooked. Enhancing the brand's premium appeal and simplifying complex messaging increased trust and engagement among sophisticated investors.
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470