Case study | Tilda


Tilda, a B Corp Certified business, wanted to enhance their values and create a progressive internal culture.


Our recent work with Tilda, a B Corp Certified business, is a prime example of how to engage employees at all organisational levels in developing a suite of values which align to the company vision, create a cohesive culture and help attract and retain employees.

  • Client
  • Sector
    Food & Manufacturing.
  • Challenge
    Develop a suite of values which align to the company vision.

"Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey towards B Corp Certification and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people."

Claire Deakin - Hedd of HR, Tilda

Research & insight.

We began our work with a triangulated research programme that involved every employee from the production facility to the boardroom.  The research programme involved a company-wide survey, one-to-one interviews and focus groups. This ensured there was engagement throughout the organisation, which is a prerequisite for the success of any values or cultural change programme.

We then analysed the data and translated it into a series of values that were defined in practical terms with clear definitions of behavioural norms, excesses and deficiencies. This made it clear that the values were more than abstract concepts - it made them practical and that is what engaged the entire company.

Employer branding.

The final delivery  included multiple presentations outlining research conclusions, values definitions and a structured implementation strategy. The strategy included setting up a Values Working Group with strong representation from every organisational area as well as using the practical implementation of the values to help with employer branding. 

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470