Case study | Tilda

Tilda

Tilda, a B Corp Certified business, wanted to enhance their values and create a progressive internal culture.

Project
Overview.

Our recent work with Tilda, a B Corp Certified business, is a prime example of how to engage employees at all organisational levels in developing a suite of values which align to the company vision, create a cohesive culture and help attract and retain employees.

  • Client
    Tilda.
  • Sector
    Food & Manufacturing.
  • Challenge
    Develop a suite of values which align to the company vision.
Tilda_4
Tilda_4

"Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey towards B Corp Certification and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people."

Claire Deakin - Hedd of HR, Tilda

Research & insight.

We began our work with a triangulated research programme that involved every employee from the production facility to the boardroom.  The research programme involved a company-wide survey, one-to-one interviews and focus groups. This ensured there was engagement throughout the organisation, which is a prerequisite for the success of any values or cultural change programme.

We then analysed the data and translated it into a series of values that were defined in practical terms with clear definitions of behavioural norms, excesses and deficiencies. This made it clear that the values were more than abstract concepts - it made them practical and that is what engaged the entire company.

Employer branding.

The final delivery  included multiple presentations outlining research conclusions, values definitions and a structured implementation strategy. The strategy included setting up a Values Working Group with strong representation from every organisational area as well as using the practical implementation of the values to help with employer branding. 

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