Tilda

We began our work with a triangulated research programme that involved every employee from the production facility to the boardroom.  The research programme involved a company-wide survey, one-to-one interviews and focus groups. This ensured there was engagement throughout the organisation, which is a prerequisite for the success of any values or cultural change programme.

We translated the data into a series of messaging frameworks that defined the values in practical terms with clear examples of behavioural norms, excesses and deficiencies. This made it clear that the values were more than abstract concepts - it made them practical and that is what engaged the entire organisation.

The final delivery included multiple presentations to every organisational level across multiple sites, outlining research conclusions, values definitions and a structured implementation strategy. The strategy included setting up a Values Working Group with strong representation from every organisational area as well as using the practical implementation of the values to enhance the employer brand.