We began our work with a triangulated research programme that involved every employee from the production facility to the boardroom.  The research programme involved a company-wide survey, one-to-one interviews and focus groups. This ensured there was engagement throughout the organisation, which is a prerequisite for the success of any values or cultural change programme.

We then analysed the data and translated it into a series of values that were defined in practical terms with clear definitions of behavioural norms, excesses and deficiencies. This made it clear that the values were more than abstract concepts - it made them practical and that is what engaged the entire company.

The final delivery  included multiple presentations outlining research conclusions, values definitions and a structured implementation strategy. The strategy included setting up a Values Working Group with strong representation from every organisational area as well as using the practical implementation of the values to help with employer branding.