Introducing the School of Marketing Psychology

Introducing the UK’s First School of Marketing Psychology: 
A Must-Have Resource for Modern Marketers

In today's crowded market, consumers are constantly bombarded with brands vying for their attention. As a result, standing out and creating an impactful connection with your audience isn’t a walk in the park. 

But, what if there was a way to better understand not just what consumers want, but what influences them to make certain decisions? 

This is where marketing psychology comes into play and, here at Cognition, we’ve developed a unique resource that will help you achieve a psychological edge over your competitors. 

Developed with marketing leaders in mind, you can use our School’s content to 
sharpen your understanding of consumer behaviour, and increase the effectiveness of your marketing strategies.

While traditional marketing approaches typically focus on product features, price points, and promotion - marketing psychology delves deeper into the cognitive and emotional triggers that influence buyer decisions. By tapping into these psychological drivers, you can develop campaigns that resonate on a deeper level, fostering loyalty, trust, and ultimately, greater commercial success.

Our School of Marketing Psychology explores multiple core principles in a series of easily-digestible videos. From the narrative fallacy to loss aversion, you’ll receive actionable insights you can apply directly to your campaign strategies. 

Here's what you'll discover:

• Masterclasses - deep dives into psychological principles and how marketers can apply them.
• Psychology corner - bite-size content on the fundamental concepts of marketing psychology.
• Cognitive brands - a spotlight on the brands mastering the art and science of marketing psychology.
• Biases in action - a blog series exposing the hundreds of cognitive biases.
• Guides - sharpen your marketing performance with behavioural economists.
  
  

The importance of moving beyond surface-level marketing

We get it, though. As a marketer, your to-do list is probably longer than your arm, which leaves little room for prioritising marketing psychology if you aren’t already. 

So, why should busy marketers bother? 

The answer lies in the limitations of solely relying on data-driven approaches. 

While metrics and analytics provide valuable insights, they only tell part of the story. A purely data-driven strategy often overlooks the underlying psychological factors that drive consumer choices. 

For example, why do people favour certain brands, even if another brand offers a better, more effective product? Why do they make sudden spur-of-the-moment purchasing decisions, despite having a bunch of logical information at their fingertips?

These questions can be answered by understanding marketing psychology. Rather than just knowing what consumers are doing, psychology helps marketers understand the influences behind why they are doing it. With this knowledge, organisations can craft more meaningful and persuasive messages that speak directly to consumers' motivations, fears, and desires.

Ready to get started?

The launch of the UK's first School of Marketing Psychology delivers an invaluable resource for marketers looking to refine their strategies and drive better commercial successes. Incorporating psychology into your marketing strategy is not just an option – it's a necessity in today’s competitive market.  

The content offers a convenient and practical way for busy professionals to deepen their understanding of marketing psychology, without overwhelming their schedules. By embracing the tools and insights you’ll find, you can unlock a deeper understanding of your audience, craft more impactful campaigns, and ultimately boost your bottom line.

Get started now 👉 www.cognitionagency.co.uk/school-of-marketing-psychology