The Anchoring Bias

Dr Peter Hughes
By
Biases in Action
More Marketing Psychology

What every marketer needs to know about the anchoring bias

Understanding the anchoring bias is a crucial component of any smart marketer’s toolkit. The power of anchoring can significantly impact decision-making, and is particularly powerful when promoting offers or discounts to your audience. 

Learn how you can utilise this important bias within your own marketing strategies (and discover why an experiment focusing on Mahatma Gandhi’s age stumps so many of us). 


Continue your learning

Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.unnamed-1
Dr Peter Hughes
byDr Peter Hughes
September 4, 2024

Dr Peter Hughes is one of Cognition’s Co-Founders, and is also a key member of our Scientific Board. As a philosopher and a member of the British Psychological Society, Peter is an expert in human behaviour, and he uses this expertise to help businesses to truly understand and connect with their audiences. He has featured on the BBC, ABC Australia, numerous podcasts and more than 40 documentaries, has published two books and writes for publications including The Spectator and The Huffington Post.

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