Cognition Blog
Get a European base – FAST!
by John Berry on July 26, 2016
Get a European base – FAST! So the Brexit architects (Johnson, Gove, Farage etal) have taken to the hills or rather surprisingly, in Boris' case, travelling the world...
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2 min read
5 Ways to Make Social Media Work in Manufacturing
by Tim Witcherley on February 29, 2016
Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively. This is because: Many manufacturers believe social media is more...
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2 min read
Marketing intelligence that unlocks your sales potential
by Tim Witcherley on December 1, 2015
For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing Intelligence. We’re one of...
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1 min read
What makes some SMEs more successful than others?
by Tim Witcherley on November 12, 2015
Have you ever stopped to consider what makes market leaders more successful than their competitors? Yes, of course it’s because they’re more successful overall, but what...
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1 min read
10 Things you can do today to avoid making bad business decisions
by Tim Witcherley on October 11, 2015
In the non-corporate sector, key commercial decisions are made either by owner/managers or small Boards of Directors with wide-ranging responsibilities beyond the narrow...
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3 min read
Opportunity and risk: the future of the software industry
by Tim Witcherley on August 10, 2015
When a sector is buoyant and at the forefront of technological innovation and commercial investment, the human brain tends to maximise the opportunity and minimise the...
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1 min read
Food delisting: Why the future of food manufacturing is customer-centric
by Tim Witcherley on July 20, 2015
If there was ever a need for food manufacturers to develop a customer-centric approach to developing and marketing their products, it’s now. While the process of...
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2 min read
4 steps to ensure you have the right customers
by Lindsey Witcherley on April 2, 2015
For an effective growth strategy, you need to have the right customers in the right sectors, locations and businesses. This doesn’t just mean identifying people who need...
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3 min read
How the right marketing can improve your chances of getting financing
by Tim Witcherley on January 9, 2015
Want to improve your attractiveness to lenders and investors? Convince them that you can deliver on your growth objectives? That your business has long-term growth...
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3 min read
How to brand a new product or service to win the right business
by Simon Jolly on October 2, 2014
When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is...
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3 min read
6 secrets to choosing a marketing agency
by Tim Witcherley on August 12, 2014
We often refer to the agency/client relationship as being like a marriage – it needs the right chemistry and the right give-and-take to work properly and deliver...
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5 min read
7 tips for dealing with the media (from a former journalist)
by Dr Peter Hughes on July 30, 2014
So, you’re the company spokesperson. Big deal, I hear you say. Well, actually, yes it is, especially if the media have set their sights on speaking to you for their next...
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4 min read
Have you been ‘Suárezed’ by a marketing agency?
by Tim Witcherley on June 26, 2014
Do you have the 'once bitten, twice shy' feeling towards marketing agencies? Do you feel you no longer want to deal with big time players who promise the world, but...
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2 min read
[Case study] Selling software in a crowded marketplace
by Tim Witcherley on January 24, 2014
With the right marketing approach, software companies can generate more qualified leads, shorten the sales cycle and increase the average sales value. Here’s an example...
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4 min read
[Infographic] Customer retention: the best way to guarantee revenue
by Lindsey Witcherley on December 2, 2013
80% of future revenue will come from 20% of your current customers, according to research from Gartner. But which 20%? The fact is you don’t know, which is why you need...
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1 min read