Cognition Blog
Going for growth – mind over matter?
by Gurinder on October 15, 2019
For many entrepreneurs, the time comes when they want to up the ante and scale their business to realise its potential. Yet, of the six million SME businesses in the UK,...
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3 min read
Technology, Psychology and The Future of Digital Transformation
by Dr Peter Hughes on February 28, 2019
Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken digital...
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1 min read
Sell me this pen - you useless piece of $%*@!
by Dean Enon on February 6, 2019
Interviews, Inquisitions and the power of social media It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the film, Wolf of...
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2 min read
Managing Digital Strategies In Membership Organisations
by John Berry on October 12, 2018
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter for most...
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2 min read
Leads, sales and how to do marketing in August
by Dr Peter Hughes on August 1, 2018
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing challenges: In most...
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2 min read
Technology businesses - how much to spend on marketing to compete?
by John Berry on July 26, 2018
According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and biotech companies...
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3 min read
Why manufacturers need to rethink their Brexit marketing strategy
by Nicola Doyle on July 17, 2018
As debate about the type of Brexit deal the UK should negotiate continues, concerns around the future of UK manufacturing have started to increase.At the start of last...
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3 min read
GDPR - the importance of trust and transparency
by Sam Beddall on May 10, 2018
In the eyes of the average person today, the word data is at once emblematic of our most private secrets, and the currency of a criminal underworld of Bondesque...
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5 min read
How Marketing Agencies Burn Your Cash
by Dr Peter Hughes on April 10, 2017
You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global corporations and...
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2 min read
5 Steps to Building an Effective Marketing Strategy
by Tim Witcherley on January 19, 2017
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they would be...
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3 min read
Be Mobile First or Risk Being Google Last
by Aaron Johal on November 28, 2016
Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering what it is. If...
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2 min read
Steps to a Winning Export Market Entry Strategy
by John Berry on September 15, 2016
In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on paper. I suggested buying an...
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2 min read
Disruptive Start-Ups: Threat or Opportunity for Agri-Tech
by John Berry on August 30, 2016
There is a pipeline of spectacular technological developments that are shaping up to transform the Ag-Tech sector. In other industries, who would have predicted even...
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1 min read
Selling into Europe – first steps
by John Berry on August 12, 2016
Selling into Europe – first steps Do you want to sell to 508 million European customers? If Yes, what next….? In my last blog (Get a European Base – Fast!), I introduced...
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2 min read
Why Marketing Agencies Over-Promise and Under-Deliver
by Tim Witcherley on August 10, 2016
Why Marketing Agencies Over-Promise and Under-Deliver In any commercial transaction, there are two parties: a buyer and a seller. When things go wrong, which they...
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3 min read