Cognition Blog
A Marketer’s Data Dilemma: Why More Isn’t Always Better
by Emily Johnson on April 10, 2024
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity,...
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2 min read
Unlocking Marketing Shortcuts: Maximising Efficiency and Impact
by Paul Williams on February 27, 2024
In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and...
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5 min read
10 Tips For A Successful Lead Generation Strategy
by Tim Witcherley on November 8, 2022
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their lead generation...
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5 min read
The Cognition Brain: The perfect blend of Science and Creativity
by Olly Forrester on September 28, 2022
Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding...
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4 min read
5 metaverse myths businesses still believe
by Aaron Johal on September 5, 2022
As a relatively new concept, it’s not surprising that there are a number of myths surrounding the metaverse. Many emerging technologies spawn myths that are only...
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6 min read
How can businesses use NFTs?
by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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4 min read
The metaverse and human psychology
by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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4 min read
How to get greater ROI on marketing spend
by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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3 min read
Building brand awareness for Nature’s Feast
by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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3 min read
9 smart lead generation strategies for SaaS businesses
by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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5 min read
7 reasons to outsource your marketing to an agency
by Nicola Doyle on June 7, 2022
With more people than ever shopping and interacting online, the opportunity for businesses to acquire new customers and skyrocket sales has never been bigger. In order...
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4 min read
Neuromarketing and Your Buyer's Mind
by Carl Senior on May 30, 2022
How do people make the decision to buy a product or service? What can an understanding of the human brain tell us about effective marketing? How can businesses use...
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5 min read
People buy solutions, not products
by Tim Witcherley on May 9, 2022
Your product is fantastic - if it weren’t you wouldn’t have put effort into creating it, honing it and marketing it, right? But here’s the sticking point. Your product...
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5 min read
Workpad: A Marketing Support Case Study
by Kate Stanley on February 24, 2022
Getting digital marketing right can be overwhelming, and it’s easy to see why. There are just SO many elements to consider when building a brand and driving sales and...
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4 min read
Top 10 Reasons to Outsource Your Digital Marketing
by Tim Witcherley on February 16, 2022
If you’re searching for digital marketing expertise but aren’t sure how to utilise it properly, partnering with a dedicated digital marketing agency will save you both...
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6 min read