Cognition Blog

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How can businesses use NFTs?

How can businesses use NFTs?

by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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The metaverse and human psychology

The metaverse and human psychology

by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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How to get greater ROI on marketing spend

How to get greater ROI on marketing spend

by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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Nature's Feast Brand Awareness

Building brand awareness for Nature’s Feast

by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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SaaS Lead Generation Strategies

9 smart lead generation strategies for SaaS businesses

by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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Why You Should Outsource Your Marketing

7 reasons to outsource your marketing to an agency

by Nicola Doyle on June 7, 2022
With more people than ever shopping and interacting online, the opportunity for businesses to acquire new customers and skyrocket sales has never been bigger. In order...
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Neuromarketing and Your Buyer's Mind

Neuromarketing and Your Buyer's Mind

by Carl Senior on May 30, 2022
How do people make the decision to buy a product or service? What can an understanding of the human brain tell us about effective marketing? How can businesses use...
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People buy solutions, not products

People buy solutions, not products

by Tim Witcherley on May 9, 2022
Your product is fantastic - if it weren’t you wouldn’t have put effort into creating it, honing it and marketing it, right? But here’s the sticking point. Your product...
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Case Study – Workpad Marketing Support

Workpad: A Marketing Support Case Study

by Kate Stanley on February 24, 2022
Getting digital marketing right can be overwhelming, and it’s easy to see why. There are just SO many elements to consider when building a brand and driving sales and...
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10 Reasons to Outsource Digital Marketing

Top 10 Reasons to Outsource Your Digital Marketing

by Tim Witcherley on February 16, 2022
If you’re searching for digital marketing expertise but aren’t sure how to utilise it properly, partnering with a dedicated digital marketing agency will save you both...
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Winning Sales Strategies for 2022

Winning Sales Strategies for 2022

by Nicola Doyle on February 9, 2022
They keep companies afloat and help them sustain long-term competitive positions, especially in a crowded market. Ergo, if you want your organisation to succeed, you...
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Top 5 Website Best Practices That You Should Follow

Top 5 Website Best Practices That You Should Follow

by Dan Edwards on January 31, 2022
What makes a good website? Well, there are plenty of factors to consider. Everything from design to user experience counts, along with the various optimisations needed...
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Effective Marketing Strategies for 2022

Effective Marketing Strategies for 2022

by Tim Witcherley on January 26, 2022
Marketers all over the world are vying for the attention of their audiences. This is an imperative element for successful business endeavours in 2022. We’ve identified...
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Website Best Practice in 2022

Website Best Practices in 2022

by Dan Edwards on January 12, 2022
There are many elements of a good website. Everything from the design to the user experience counts, not to mention the requirements for optimisation to help search...
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20 Data-backed reasons to personalise your marketing communications

20 Data-backed reasons to personalise your marketing communications

by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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