As early adopters of HubSpot, we have followed the evolution of the platform and it has now reached a point of maturity where it is unmatched in what it can deliver. Crucially, it offers automated marketing options at every stage of the funnel and delivers reporting and analytics on every aspect of your marketing.

The number of integrations is increasing daily and we have found it an effective platform even in international territories where the preferred method of communication is by messaging app rather than email.

While HubSpot is not suitable in all cases, it is indispensable for business that want to:

• Create a pull-strategy based on the generation of effective content using digital channels

• Rationalise and streamline their sales funnel

• Create effective sales and marketing alignment

• Bridge the gap in sales psychology to ensure leads are worked properly

• Have clear, focused metrics capable of delivering actionable data