Cognition Blog
5 Steps to Building an Effective Marketing Strategy
by Tim Witcherley on January 19, 2017
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they would be...
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3 min read
Discover how you can Create a Successful Marketing Strategy
by Tim Witcherley on September 23, 2016
Sir Alan Sugar doesn’t like marketing. He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the businesses we meet for...
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1 min read
Why Marketing Agencies Over-Promise and Under-Deliver
by Tim Witcherley on August 10, 2016
Why Marketing Agencies Over-Promise and Under-Deliver In any commercial transaction, there are two parties: a buyer and a seller. When things go wrong, which they...
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3 min read
What does Brexit mean for business?
by Tim Witcherley on July 6, 2016
With the UK’s volatile financial markets plunged into uncertainty, the Brexit fallout has well and truly begun. The process of leaving the EU will take time, and there...
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1 min read
What Every Marketing Professional Needs to Know About Optimism
by Tim Witcherley on June 10, 2016
Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook. From curing...
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3 min read
5 Ways to Make Social Media Work in Manufacturing
by Tim Witcherley on February 29, 2016
Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively. This is because: Many manufacturers believe social media is more...
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2 min read
How your brain helps and hinders your brand
by Tim Witcherley on February 22, 2016
Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The reason for this is...
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3 min read
Introducing...the new Return on Impression (ROI)
by Tim Witcherley on January 22, 2016
An increasing number of organisations are investing more time in developing and generating content capable of driving business leads. However, in their haste to deliver...
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2 min read
Marketing intelligence that unlocks your sales potential
by Tim Witcherley on December 1, 2015
For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing Intelligence. We’re one of...
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1 min read
What makes some SMEs more successful than others?
by Tim Witcherley on November 12, 2015
Have you ever stopped to consider what makes market leaders more successful than their competitors? Yes, of course it’s because they’re more successful overall, but what...
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1 min read
Interruption marketing vs permission-based marketing
by Tim Witcherley on November 12, 2015
Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has culminated in...
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4 min read
4 reasons SMEs do not invest in marketing
by Tim Witcherley on October 22, 2015
With the average SME only achieving 39% of its planning marketing activity, business owners need to remind themselves marketing is key to achieving better margins and...
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2 min read
10 Things you can do today to avoid making bad business decisions
by Tim Witcherley on October 11, 2015
In the non-corporate sector, key commercial decisions are made either by owner/managers or small Boards of Directors with wide-ranging responsibilities beyond the narrow...
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3 min read
Opportunity and risk: the future of the software industry
by Tim Witcherley on August 10, 2015
When a sector is buoyant and at the forefront of technological innovation and commercial investment, the human brain tends to maximise the opportunity and minimise the...
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1 min read
Food delisting: Why the future of food manufacturing is customer-centric
by Tim Witcherley on July 20, 2015
If there was ever a need for food manufacturers to develop a customer-centric approach to developing and marketing their products, it’s now. While the process of...
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2 min read