Cognition Blog
What you can expect from our Route to Growth discovery sessions
by Tim Witcherley on January 16, 2015
In the 16 years we’ve been helping medium-sized companies use marketing to help achieve business growth, we’ve found that one of the mistakes firms often make is...
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2 min read
How the right marketing can improve your chances of getting financing
by Tim Witcherley on January 9, 2015
Want to improve your attractiveness to lenders and investors? Convince them that you can deliver on your growth objectives? That your business has long-term growth...
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3 min read
Ten scaringly brilliant marketing statistics
by Tim Witcherley on October 31, 2014
Trick or treat? Want to give your prospects and customers content they actually want to consume this Halloween? Here are ten reasons why you need to get into the spirit...
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2 min read
Why you should outsource your marketing: 3 benefits
by Tim Witcherley on August 21, 2014
Nobody knows your organisation, product or service better than you. This is one of the reasons why outsourcing your marketing can be such a tricky decision to make. Why...
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3 min read
6 secrets to choosing a marketing agency
by Tim Witcherley on August 12, 2014
We often refer to the agency/client relationship as being like a marriage – it needs the right chemistry and the right give-and-take to work properly and deliver...
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5 min read
Have you been ‘Suárezed’ by a marketing agency?
by Tim Witcherley on June 26, 2014
Do you have the 'once bitten, twice shy' feeling towards marketing agencies? Do you feel you no longer want to deal with big time players who promise the world, but...
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2 min read
Marketing automation: Win more business and nurture more leads
by Tim Witcherley on May 14, 2014
Want to generate new leads, but don’t have enough time or resource to do it? Marketing automation makes lead nurturing easier and can actually save you time and money in...
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3 min read
Get better PR results by integrating your activity with marketing
by Tim Witcherley on April 14, 2014
The rapidly-evolving advent of digital technologies has transformed virtually every aspect of business operations - and marketing is no exception. Businesses without...
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2 min read
What is inbound marketing?
by Tim Witcherley on April 7, 2014
Most marketing people like buzzwords, and it seems like everyone is talking about inbound marketing now. But what exactly is it? And how is it different to the online...
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3 min read
Providing SMEs with value-for-money marketing that delivers sales & leads
by Tim Witcherley on February 25, 2014
I knew immediately upon stepping through the doors of Cranfield University’s School of Management that my experience would play a pivotal part in shaping our future...
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2 min read
Online reputation management - the bottom line
by Tim Witcherley on February 18, 2014
With the message of online technology safety being further reinforced through this year’s annual Safer Internet Day campaign, we’ve taken the opportunity to explore the...
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1 min read
[Case study] Selling software in a crowded marketplace
by Tim Witcherley on January 24, 2014
With the right marketing approach, software companies can generate more qualified leads, shorten the sales cycle and increase the average sales value. Here’s an example...
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4 min read
Cognition joins the ‘Cranfield family’
by Tim Witcherley on December 12, 2013
As a forward-thinking company with our sights set on achieving growth and building upon our success, we are delighted to have become one of the latest companies to...
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2 min read
How to promote your machinery to win more customers
by Tim Witcherley on November 19, 2013
Last week I was touring a client’s manufacturing plant. It’s one of my favourite parts of the job. Because of all the industries I work with, no one gets as excited...
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3 min read
‘I generated £40,000 worth of business with a lead generation campaign’
by Tim Witcherley on November 14, 2013
We interview a B2B managing director about a successful lead generation campaign. Sarah: What were your goals when you approached Cognition? Neil: We wanted to get new...
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2 min read