Cognition Blog
Thomas Cook rebrand – successful exercise or key to recovery?
by Tim Witcherley on October 4, 2013
So, Britain’s oldest tour operator, Thomas Cook, has ditched its signature globe logo and unveiled a rebrand featuring a yellow heart-shaped logo. It’s a move that has...
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2 min read
Getting results from your marketing agency
by Tim Witcherley on July 23, 2013
Global research has revealed many of today’s CEOs have lost faith in the ability of their marketing communications agencies to create campaigns that deliver return on...
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1 min read
Growing number of UK businesses invest in the power of marketing
by Tim Witcherley on July 17, 2013
An increasing number of UK businesses are starting to shake off the recession with latest industry findings showing marketing spend is on the rise. One of the key...
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1 min read
How we're investing in our staff - Cranfield School of Management
by Tim Witcherley on June 13, 2013
At Cognition, we have always had a policy of finding the best talent for every role and then providing the structure, training and mentoring necessary to enable...
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1 min read