Nudges: How to influence consumer behaviour
Nudges are a fundamental part of psychology, and can be incredibly effective in subtly encouraging your target audience to behave in a certain way and to your desired outcome.
How? This video explores the many ways in which you can harness the power of psychological nudges - with impressive examples you can take inspiration from for your business.
Continue your learning!
Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.
byDr Peter Hughes
September 4, 2024
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.
