Behavioural Economics

Dr Peter Hughes
By
Psychology Corner
More Marketing Psychology

Nudges: How to influence consumer behaviour

Nudges are a fundamental part of psychology, and can be incredibly effective in subtly encouraging your target audience to behave in a certain way and to your desired outcome. 

How? This video explores the many ways in which you can harness the power of psychological nudges - with impressive examples you can take inspiration from for your business. 


Continue your learning!

Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.unnamed-1
Dr Peter Hughes
byDr Peter Hughes
September 4, 2024

Dr Peter Hughes is one of Cognition’s Co-Founders, and is also a key member of our Scientific Board. As a philosopher and a member of the British Psychological Society, Peter is an expert in human behaviour, and he uses this expertise to help businesses to truly understand and connect with their audiences. He has featured on the BBC, ABC Australia, numerous podcasts and more than 40 documentaries, has published two books and writes for publications including The Spectator and The Huffington Post.

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