Virtue Signalling Across B2B and B2C Markets

Dr Peter Hughes
By
Psychology Corner
More Marketing Psychology

From B2B to B2C: Does virtue signalling really differ?

Whether you’re selling software or sandwiches, virtue signalling is essential across both the B2B and B2C spaces. 

Businesses must be seen to engage with ESG, DEI and B-Corp initiatives, or risk losing out on significant market share in the long-run. 

It’s no longer about who dares wins: it’s who cares wins. 

Discover the psychological importance of incorporating these strategies into your business, no matter which market you’re in.


Keen to learn more?

We only touched the surface on virtue signalling - if you want more insight and practical examples, take a look at the blog all about how values build brands.

 
Dr Peter Hughes
byDr Peter Hughes
September 4, 2024

Dr Peter Hughes is one of Cognition’s Co-Founders, and is also a key member of our Scientific Board. As a philosopher and a member of the British Psychological Society, Peter is an expert in human behaviour, and he uses this expertise to help businesses to truly understand and connect with their audiences. He has featured on the BBC, ABC Australia, numerous podcasts and more than 40 documentaries, has published two books and writes for publications including The Spectator and The Huffington Post.

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