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Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?

When making decisions, humans tend to opt for instant rewards, rather than wait for something greater down the line. This tendency is known as hyperbolic discounting and is a critical factor in…

Dr. Peter Hughes, Cognition's CEO delivered an inspirational and deeply personal talk on finding hope amongst life’s difficulties at Aston University’s TEDx event.

Cut through the noise and authentically become an employer of choice, elevating your employer brand.

How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…

Virtue signalling: Why brands must express their core virtues and values

From B2B to B2C: Does virtue signalling really differ?

Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.