AI Makes Humans Essential, NOT Redundant

AI Makes Humans Essential, NOT Redundant

AI Makes Humans Essential, NOT Redundant

Dr Peter Hughes explores cognitive science and behavioural psychology, explaining AI doesn’t replace human thinking but makes discipline and judgement more important than ever. AI is reshaping human cognition. These common anxieties reflect this change: What’s the point of learning when AI knows more than we can ever know? What’s the point of…
The Psychology of Flat Pack Loyalty: The IKEA Effect

The Psychology of Flat Pack Loyalty: The IKEA Effect

Walk into any IKEA, and you’ll see plenty of shoppers happily wheeling out boxes of flat-pack furniture. Despite knowing they’ll soon face hours of potential puzzling over cryptic instructions, bags…
Designing with DEIA in Mind

Designing with DEIA in Mind

Design inclusively with DEIA in mind for neurodiverse audiences while maintaining your brand's identity with these 3 key points.
Choice Overload

Choice Overload

Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?