Cognition Blog
A Marketer’s Data Dilemma: Why More Isn’t Always Better
by Emily Johnson on April 10, 2024
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity,...
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2 min read
Who Cares Wins: How Values Build Brands
by Dr Peter Hughes on March 28, 2024
There’s been a seismic shift in how brands accumulate equity. Of course, fame still matters but character matters more. In 1899, the American economist Thorstein Veblen...
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4 min read
How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory
by Emily Johnson on March 7, 2024
How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few… It’s no secret how important generating demand has...
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3 min read
Unlocking Marketing Shortcuts: Maximising Efficiency and Impact
by Paul Williams on February 27, 2024
In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and...
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5 min read
The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model
by Emily Johnson on February 14, 2024
In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and...
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3 min read
The Framing Effect: What marketers need to know about this cognitive bias
by Sophie Albert on January 11, 2024
‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us. If you have...
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4 min read
How to build a successful 2023 content marketing strategy
by Kerrie Malone on January 10, 2023
It’s been almost thirty years since Bill Gates claimed that, “Content marketing is king” back in 1996, but content marketing is still widely used and highly effective...
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12 min read
Human Psychology and Marketing in 2023
by Dr Peter Hughes on November 29, 2022
It is a function of our narcissism that we always imagine that the technologies we create will reimagine our humanity in significant ways. Of course, technological...
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4 min read
10 Tips For A Successful Lead Generation Strategy
by Tim Witcherley on November 8, 2022
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their lead generation...
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5 min read
The Cognition Brain: The perfect blend of Science and Creativity
by Olly Forrester on September 28, 2022
Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding...
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4 min read
How to become a smarter digital marketer
by Dan Edwards on September 21, 2022
As marketers, we tend to focus on the creative side of marketing - but the truth is that outstanding campaigns are rarely formed from a sudden strike of inspiration....
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6 min read
How to use digital marketing to generate and nurture leads
by Dan Edwards on September 14, 2022
When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem...
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5 min read
HubSpot INBOUND 2022: What’s New?
by Lindsey Witcherley on September 9, 2022
HubSpot’s annual event was back earlier this month and it almost felt like pre-covid times, with 10,000 people descending on Boston and over 35,000 attending online. DXG...
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3 min read
5 metaverse myths businesses still believe
by Aaron Johal on September 5, 2022
As a relatively new concept, it’s not surprising that there are a number of myths surrounding the metaverse. Many emerging technologies spawn myths that are only...
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6 min read
3 cognitive biases that are destroying your brand
by Dan Edwards on August 24, 2022
We have this compelling idea that we, as business owners and executives, make sensible decisions based on rational thought processes, but this is often far from the...
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3 min read