Blog

The Narrative Fallacy and Storytelling in Marketing

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and marketing strategies.

Why Customers Remember the Miss, Not the Match

What the 2026 World Cup teaches us about the psychology of memorable experiences The 2026 World Cup will be remembered for many things, unfortunately none of which are England winning! However, I am…

Why Psychology is So Important in Marketing

Why is psychology so pivotal in branding and marketing?

AI Makes Humans Essential, NOT Redundant

Dr Peter Hughes explores cognitive science and behavioural psychology, explaining AI doesn’t replace human thinking but makes discipline and judgement more important than ever. AI is reshaping human…

The Biases Shaping Your 2026 Strategy

How cognitive shortcuts distort planning decisions and what to do about it.

The Psychology of Flat Pack Loyalty: The IKEA Effect

Walk into any IKEA, and you’ll see plenty of shoppers happily wheeling out boxes of flat-pack furniture. Despite knowing they’ll soon face hours of potential puzzling over cryptic instructions, bags…

The Rise of the Labubu … Scarcity + Surprise = Outright Addiction

What can a weird-looking creature that resembles an 80s gremlin teach us about psychology and behavioural science? Well, quite a lot, as it happens!

The Psychology of Smart Messaging: General Electirc

Discover how General Electric used tribal cues to connect with their audience to win hearts, minds, and those all-important conversions.

AI and Human Biases: is Behavioural Science the answer?

Mustafa Suleyman, the co-founder of Google DeepMind wrote about AI, that its ‘vast, almost instantaneous consumption of information is not just difficult to comprehend; it's truly alien'.

Blog

The Narrative Fallacy and Storytelling in Marketing

The Narrative Fallacy and Storytelling in Marketing

Why Customers Remember the Miss, Not the Match

Why Psychology is So Important in Marketing

AI Makes Humans Essential, NOT Redundant

The Biases Shaping Your 2026 Strategy

The Psychology of Flat Pack Loyalty: The IKEA Effect

The Rise of the Labubu … Scarcity + Surprise = Outright Addiction

The Psychology of Smart Messaging: General Electirc

AI and Human Biases: is Behavioural Science the answer?

London

Birmingham

Riyadh

Dubai

Palma de Mallorca