Why psychology is so important in marketing

Why psychology is so important in marketing

Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a well-rounded, realistic idea of…
What is Web3 and how will it change marketing?

What is Web3 and how will it change marketing?

In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media, blogs and forums.
Working Smarter Not Harder

Working Smarter Not Harder

In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either themselves or their productivity.