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‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.

“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and opinions.” – Carl Senior,…

When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem anything but straightforward.

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding marketing results.

Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a well-rounded, realistic idea of…

In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media, blogs and forums.

In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either themselves or their productivity.

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has culminated in what is known as modern…

But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data.