The Narrative Fallacy and Storytelling in Marketing
Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and…
The Marketing Psychology Biases That Affect Our Decision Making
Virtue signalling: Why brands must express their core virtues and values Discover how brands are approaching the complex ground of virtue signalling, and how to strike the right balance between…
Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology
In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an undeniable industry leader.
The Overconfidence Effect: What Marketers can learn from Jeff Bezos’ Biggest Mistake
Sometimes, even billionaires make mistakes. Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone. Understand how to avoid the Overconfidence Effect in marketing and make smarter…
Unlocking Marketing Shortcuts: Maximising Efficiency and Impact
In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and harnessing the power of…
Who Cares Wins: How Values Build Brands
There’s been a seismic shift in how brands accumulate equity.
The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model
In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and high-stake decisions, creating a…
The Framing Effect: What marketers need to know about this cognitive bias
‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.