Defining Your Brand Messaging and Proposition
Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.
Brand Colour Psychology: A Powerful Driver of Consumer Connections
Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…
How Psychology Can Inform Your Use of Data
Work smarter, not harder: The marketing psychological power of simplifying your data
Unlock a First-Class Employer Brand with the Social Identity Theory
The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations.
Employer Brand - How to Keep and Retain Talent
Less talk, more action: Boost your employer brand and attract today’s top talent
A Marketer’s Data Dilemma: Why More Isn’t Always Better
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…
The Anchoring Bias
Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.
Introducing the School of Marketing Psychology
Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers