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What is social proof and how can you leverage it in digital...

Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation.

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10 PPC trends you can’t ignore in 2021

PPC is as fluent and dynamic as it ever has been. The best practices from a couple of years ago may not be the best practices today as the industry evolves to get better and to adapt to changing...

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Why digital marketing fails

The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of their competitors and stay...

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4 Key SEO Trends to Follow in 2021

SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical to get it right. 

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Cognition partners with Aston University to trial new...

Cognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University.  

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7 psychological techniques of the most effective marketing...

In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of courage.

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What can you learn from playing computer games?

In today's age of total social immersion and rolling lockdowns, how can you ensure that your company keeps on benefiting from electronic media?  

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11 Simple Steps to Effective Webinars

With the new norm, and specifically with the COVID-19 pandemic being a shadow over 2020, it’s a proven fact that webinars are far safer, and more economical to plan, set up, and run with than the...

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[VIDEO] How to deliver successful webinars

Delivering a webinar which engages, converts, delivers value, and acts as a lead generation tool relies on a number of key factors.

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