Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing.
Read MoreCognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with the use of the...
Read MoreSearch engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic social media, and has an...
Read MoreYour traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave without taking any action. As a...
Read MoreThe world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or compliance laws may change...
Read MoreThe creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers held ransom by 10,000 vague...
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