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How to create a messaging framework and simplify your...

Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing.

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What is EEG and what can it offer to market and consumer...

Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with the use of the...

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How to create a technical SEO strategy

Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic social media, and has an...

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9 landing page design mistakes you can fix today to...

Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave without taking any action. As a...

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Archive, optimise, repurpose? What to do with your old...

The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or compliance laws may change...

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How to create personas at pace (and make them super useful)

The creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers held ransom by 10,000 vague...

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5 things you need to know about HubSpot’s new Operations Hub

Get up to speed on HubSpot’s latest addition to its expanding CRM platform.

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4 compelling reasons to invest in a CRM platform

Customer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers.

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54 Sales Statistics to Help You Sell More in 2021

Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals.

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