Cognition Blog
How can businesses use blockchain in marketing?
by Aaron Johal on August 17, 2022
With Web 3.0 on the horizon, marketers are beginning to realise that there’s much more to blockchain than Bitcoin. While the potential for blockchain was first explored...
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5 min read
Why psychology is so important in marketing
by Dan Edwards on August 10, 2022
Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...
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3 min read
How can businesses use NFTs?
by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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4 min read
The metaverse and human psychology
by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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4 min read
Cognition named Best Digital Marketing Consultancy
by Lindsey Witcherley on July 21, 2022
Birmingham-based marketing, sales and psychology consultancy Cognition has been named Best Digital Marketing Consultancy at the 2022 Midlands Enterprise Awards. The...
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1 min read
How to get greater ROI on marketing spend
by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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3 min read
Building brand awareness for Nature’s Feast
by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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3 min read
HubSpot vs Instapage
by Lucy Hardy on July 6, 2022
Being able to build effective and eye-catching landing pages quickly is one of the most important parts of digital marketing. Choosing the right landing page tool, then,...
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3 min read
HubSpot vs SharpSpring
by Lucy Hardy on July 1, 2022
HubSpot vs SharpSpring comparison for marketing automation: HubSpot offers comprehensive features with a user-friendly interface but at a higher cost. SharpSpring offers...
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5 min read
HubSpot vs Insightly
by Lucy Hardy on June 29, 2022
If you’re in the market for a new CRM and marketing automation tool, you might be confused with how much choice there is – which one is best? Where do you start? In this...
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3 min read
Marginal Returns and the Case for Simplicity in Marketing
by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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4 min read
What is Web3 and how will it change marketing?
by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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4 min read
All the worlds a lab, but men and women are not merely data points.
by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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2 min read
9 smart lead generation strategies for SaaS businesses
by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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5 min read
7 reasons to outsource your marketing to an agency
by Nicola Doyle on June 7, 2022
With more people than ever shopping and interacting online, the opportunity for businesses to acquire new customers and skyrocket sales has never been bigger. In order...
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4 min read