cognition blog


Digital Marketing in 8 Seconds

We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best.     We’re not laughing anymore.   One of the reasons is a..

Technology, Psychology and The Future of Digital Transformation

Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken..

The Tougher the Challenge, the Sweeter the Success

I didn’t want to run today - firstly because it was windy and I knew it would be a b*tch of a run, and secondly because I actually just wanted to sit in..

Sell me this pen - you useless piece of $%*@!

Interviews, Inquisitions and the power of social media   It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the..

10 Tips For A Successful Lead Generation Strategy

Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their..

The Numbers That Make Or Break Your Marketing And Sales Funnel

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..

A Day In The Life Of A Charity Sorter

Bags, box sets and bric-a-brac: a day in the life of a charity sorter. Here at Cognition, we are making efforts to give back to the city we now call home..

The ‘Third' Thing You Must Know To Achieve True Engagement In Membership Organisations

A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new..

Managing Digital Strategies In Membership Organisations

Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter..

Demand generation: the art of getting your brand noticed

In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when..

Marketing challenges in manufacturing explained

Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from..

Common mistakes companies make in HubSpot

HubSpot has been around since 2006 and Cognition has been an agency partner for much of that time. We have watched the company grow, seen incredible..

HubSpot and the Automation of Luxury Brands

The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little..

Leads, sales and how to do marketing in August

August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing..

Technology businesses - how much to spend on marketing to compete?

According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and..