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Going for growth – mind over matter?

For many entrepreneurs, the time comes when they want to up the ante and scale their business to realise its potential.

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“We doubled our turnover thanks to Cognition”: A testimonial from Sparc Systems

Looking back, it’s surprising just how much we did not know about marketing, market development and brand awareness. 

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Intern diaries: My time at Cognition

My name is Dan, I’m 21 and I have just graduated from Nottingham Trent University where I studied Business Management and Marketing. 

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Personalisation for Membership Organisations: The Next...

Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you...

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How to Sell and Implement Software Using the Human...

According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure...

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What Membership Organisations Don't Know About Digital...

Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now...

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What is Effective Marketing?

For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical activity. While lead generation...

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Cognition and HubSpot Run Successful Joint Event

More than 60 delegates attended an event hosted by Cognition at the iconic Cube Building in Birmingham, featuring speakers from Cognition, HubSpot...

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