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The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations.

Less talk, more action: Boost your employer brand and attract today’s top talent

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…

Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.

Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers

Nudges: How to influence consumer behaviour

Loss aversion: Why losses weigh so much more than gains

Core psychological principles to get your brand B-Corp ready

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and…