Blog

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…

Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.

Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers

Nudges: How to influence consumer behaviour

Loss aversion: Why losses weigh so much more than gains

Core psychological principles to get your brand B-Corp ready

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and…

Virtue signalling: Why brands must express their core virtues and values Discover how brands are approaching the complex ground of virtue signalling, and how to strike the right balance between…

In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an undeniable industry leader.