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In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media, blogs and forums.

In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either themselves or their productivity.

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has culminated in what is known as modern…

But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data.

Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing.

McDonalds revolutionised the restaurant industry. It was once a single burger restaurant. Now it's chain is worth over $190 Billion and features ninth in the top 10 most valuable brands.

We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital marketing, without delivering…

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals. Here’s the HubSpot version: