Cognition Blog
9 landing page design mistakes you can fix today to increase conversions
by Simon Jolly on December 18, 2021
Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave...
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8 min read
Death of Google Cookies in 2022 - What does this mean for business?
by Aaron Johal on December 15, 2021
Marketers and advertisers have always been resilient and throughout the years there have been a number of events that have changed the way we advertise. Third-party...
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5 min read
Scale with HubSpot Operations Hub Enterprise in 2022
by Lucy Hardy on December 8, 2021
HubSpot has introduced its Operations Hub Enterprise tier, a solution that comes complete with robust data tools, enhanced integrations and even more flexible automation...
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5 min read
20 Data-backed reasons to personalise your marketing communications
by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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3 min read
7 psychological techniques of the most effective marketing strategies
by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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3 min read
HubSpot vs Zendesk
by Lucy Hardy on November 29, 2021
Customer experience is revolutionising Customer Relationship Management (CRM) and proving that experience, not products, are the commodity of the future. Customer...
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7 min read
The McDonald’s formula that will revolutionise your business
by Lindsey Witcherley on November 24, 2021
McDonalds revolutionised the restaurant industry. It was once a single burger restaurant. Now it's chain is worth over $190 Billion and features ninth in the top 10 most...
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8 min read
7 Quick Wins You Can Start to Implement Immediately for Your Business
by Sophie Albert on November 17, 2021
In business, there are many wins for the taking. A win is always welcome as it can give your business a boost and inspire growth. In this article, we’ve identified 7...
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6 min read
HubSpot vs Pardot
by Lucy Hardy on November 10, 2021
Marketing automation is the practice of using software to automate critical marketing activities, including repetitive tasks such as email marketing, social media...
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7 min read
HubSpot vs Zoho
by Lucy Hardy on November 3, 2021
This can, however, be a challenging task when you consider the amount of customer data you need to keep track of to effectively maintain relationships with them. For...
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8 min read
B2B lead generation: 11 crucial strategies to drive sales and grow your business
by Tim Witcherley on October 27, 2021
A study by Gartner discovered that generating business growth is the largest challenge that CEOs currently face. A further study by Prospex.ai – involving more than 750...
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5 min read
Is Neuromarketing relevant for business?
by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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3 min read
What is Effective Marketing?
by Lindsey Witcherley on October 18, 2021
We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital...
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8 min read
How to choose the right marketing agency (and the cost of getting it wrong)
by Tim Witcherley on October 13, 2021
According to HubSpot and in light of the pandemic, the majority of business leaders are agreeing that digital marketing is “now more important than ever.” As more and...
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5 min read
Should your business integrate its ERP and CRM systems?
by Lucy Hardy on October 6, 2021
These days, more businesses of all scopes and sizes are beginning to realise the benefits of having customer relationship management (CRM) and enterprise resource...
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4 min read