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Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing.

McDonalds revolutionised the restaurant industry. It was once a single burger restaurant. Now it's chain is worth over $190 Billion and features ninth in the top 10 most valuable brands.

We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital marketing, without delivering…

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals. Here’s the HubSpot version: