Cognition Blog
How to choose the right marketing agency (and the cost of getting it wrong)
by Tim Witcherley on October 13, 2021
According to HubSpot and in light of the pandemic, the majority of business leaders are agreeing that digital marketing is “now more important than ever.” As more and...
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5 min read
Should your business integrate its ERP and CRM systems?
by Lucy Hardy on October 6, 2021
These days, more businesses of all scopes and sizes are beginning to realise the benefits of having customer relationship management (CRM) and enterprise resource...
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4 min read
Implementing a CRM system within your business: 6 tips for success
by Lindsey Witcherley on September 29, 2021
Utilising a customer relationship management (CRM) platform can be one of the best decisions for your business, regardless of its size. Specifically, the right CRM...
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4 min read
The 10 biggest website mistakes and how to avoid them
by Lindsey Witcherley on September 28, 2021
Your website is crucial for the success of your business, yet it is all too easily forgotten in the day to day running of an organisation. Content errors, lack of...
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9 min read
Why every marketing agency should have a scientific board
by Olly Forrester on September 22, 2021
But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data. When data and...
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2 min read
HubSpot vs. Google Analytics: Which is right for your business?
by Dan Edwards on September 15, 2021
Looking to take your digital inbound marketing to the next level? If so, then you'll need as much insight as you can get into your website traffic, conversions, leads,...
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4 min read
CRM Systems: When are they right for your business?
by Tim Witcherley on September 6, 2021
No matter what industry your business is in, properly managing relationships with your customers is vital. From tracking customer data and contact information to keeping...
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4 min read
Data dilemma: What’s the best way for digital marketers to gather in-depth data?
by Georgia Alexandrou on September 3, 2021
Central to the role of the modern-day marketer is the need to collect customer-based data such as attitudes to a particular brand, product, or service. As marketers,...
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7 min read
How to create a messaging framework and simplify your communications
by Olly Forrester on September 1, 2021
Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing. Often,...
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5 min read
What is EEG and what can it offer to market and consumer research?
by Georgia Alexandrou on August 13, 2021
Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with...
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4 min read
How to create a technical SEO strategy
by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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8 min read
Archive, optimise, repurpose? What to do with your old website content
by Olly Forrester on July 22, 2021
The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or...
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6 min read
How to create personas at pace (and make them super useful)
by Amy Rowe on July 21, 2021
The creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers...
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3 min read
5 things you need to know about HubSpot’s new Operations Hub
by Olly Forrester on May 7, 2021
Get up to speed on HubSpot’s latest addition to its expanding CRM platform. As Diamond HubSpot Partners, we get pretty excited when Brian Halligan and Dharmesh Shah...
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4 min read
“We doubled our turnover thanks to Cognition”: A testimonial from Sparc Systems
by David Buckley on April 28, 2021
Looking back, it’s surprising just how much we did not know about marketing, market development and brand awareness. Sparc Systems had come a long way with our products....
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2 min read