The Google Algorithm is like the wind … we can’t see it but we can see what it affects.
SEO agency specialists are like “digital weathermen” – frantically keeping up to date with the ever-changing weather, delivering good and bad news every day.
In this blog I’m going to report on four important things about the “digital weather”.
Using Google’s guidelines and SEO industry updates, I’ll give you the knowledge you need to succeed … whatever the weather.
Umbrellas and sun hats at the ready…
1. Page speed
Power from wind speed depends on direction, and the same can be said for web page speed loading and Google rankings.
How long does it take the pages to load on your website?
SEO experts will all tell you that a slow-loading web page will increase the chance of bounce rates and people leaving your site, and Google will see this as an indicator of the wrong content.
Your website will be pushed down the search rankings.
To reduce bounce rates and boost your search rankings, follow these tips:
2. Bespoke landing pages
And, this is what makes Google incredibly happy!
But, creating bespoke content on landing pages is something that most marketers forget. Yes, it can be time consuming, but it pays off.
Top tips to follow:
Good to know….
We partner with HubSpot because the platform allows us to work this information out quickly and create landing pages with ease.
This helps reduce bounce rates and enables us to distinguish exactly how many landing pages we need and what call to actions (CTAs) to include.
3. Web page optimisation
When travelling to a hot location you pack the essentials: sun cream, swimwear, flip-flops and a sun hat.
The same goes for your website pages.
Ensure it’s packed with the essential optimisation features by following these tips:
Ensure the keywords you are trying to rank for are in:
Things to remember for URLs:
4. Be mobile focused
Google announced that, as of 2018, websites will use mobile first indexing .This will be the first priority of any SEO agency in the coming year.
This means Google will rank your website based on the mobile version of the content, even if users are using their desktop.
So, it’s crucial to get your website “mobile ready” now.
To find out how mobile friendly your website is, click here.
To improve the responsiveness of your website, follow our key tips:
For more SEO insight, read our free guide by click below: