Websites & Search

When it comes to digital marketing, the numbers speak for themselves:

  • 70% of companies’ earnings are driven by digital marketing.
  • 44% of people start a purchasing decision with an internet search. 
  • 59% of B2B marketers say email is the most effective channel for generating revenue.
  • 83% of marketers indicate that social media is important for their business.

Of course, to reap the benefits, it’s essential that your website not only looks good but that it is optimised for search visibility, user experience, content, compatibility and the latest technology. Our experienced team includes digital marketers, search marketing specialists, usability experts, graphic designers, copywriters, and developers.

We don’t just make websites that look good … we make websites that use smart content, engage users and build sales pipelines.

Smart Content is an exciting new technology that alters the content displayed within rich text, form, custom HTML, and/or CTA modules depending on viewer characteristics. You can customise the content that people in each lifecycle stage will see. When a visitor comes to your website, they bring some context with them for that session, including any cookie that was attached to them from a previous session on your website. 

  

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Personalisation

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalise your messages to their needs.

Integration

Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

 

We deliver cutting-edge websites and apps that enable you to increase customer and employee satisfaction and improve your sales performance.

This includes contextual content which can be optimised to focus and target specific personas. In fact, while we are particular about ensuring your website's messaging and functionality work well on small screens, we take a general "device free" approach to development.

So, whether your customers are at a desk or on the move, they will be able to access and digest your website and are, therefore, more likely to conduct business with you.

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SEO is dead. Long live SEO How SEO has changed and previous techniques are now potentially harmful to your website.

SEO eBook download

Case Study: Elisa Live

"As a Finnish company launching into the UK market I am amazed at what Cognition have been able to achieve in such a short period."
Henrik Sundberg, Elisa Live Marketing Director

View video case study
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Contact the Cognition team