Cognition Blog
CRM Systems: When are they right for your business?
by Tim Witcherley on September 6, 2021
No matter what industry your business is in, properly managing relationships with your customers is vital. From tracking customer data and contact information to keeping...
More
4 min read
What is EEG and what can it offer to market and consumer research?
by Georgia Alexandrou on August 13, 2021
Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with...
More
4 min read
5 things you need to know about HubSpot’s new Operations Hub
by Olly Forrester on May 7, 2021
Get up to speed on HubSpot’s latest addition to its expanding CRM platform. As Diamond HubSpot Partners, we get pretty excited when Brian Halligan and Dharmesh Shah...
More
4 min read
4 compelling reasons to invest in a CRM platform
by Dan Edwards on April 20, 2021
Customer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers. They offer analytical tools and record...
More
2 min read
54 Sales Statistics to Help You Sell More in 2021
by Tim Witcherley on March 8, 2021
Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals. We all know the The Wolf of Wall Street stereotype, but the...
More
11 min read
Do you have an empathy mindset in the workplace?
by Lindsey Witcherley on September 29, 2020
Wherever we are, whatever we are doing, whether at work, whether at home… You never know what’s going on in someone else’s life. Always be mindful of this – and have...
More
5 min read
Is your brain stopping you from growing your business?
by Sam Beddall on September 17, 2020
You know your business, right? You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them. Even so, sales have been falling...
More
3 min read
Effective Marketing for Membership Organisations
by John Berry on September 1, 2020
“Business is all about relationships…. How well you build them determines how well they build your business.” – Brad Sugars Socially distancing is not a great for...
More
1 min read
Digital Marketing Strategy and Business Recovery
by Dr Peter Hughes on July 29, 2020
The principles of building an effective digital marketing strategy are disarmingly simple: Identify the problem you want digital marketing to solve (e.g. number of web...
More
2 min read
How marketing can mitigate the risk of Covid-19
by Dr Peter Hughes on June 25, 2020
Every business faces the same question: How do I maximise commercial opportunity while minimising risk? In normal times this calculation is, at best, an imperfect one....
More
1 min read
Trunki, Dragons’ Den and a Troop of Chimpanzees
by Dr Peter Hughes on June 16, 2020
In one of the most famous episodes of Dragons’ Den, Rob Law was humiliated by the Dragons after Theo Paphitis broke a strap hook on the Trunki ride-on suitcase. Before...
More
3 min read
The Trunki story: Succeeding in business against all the odds
by Dr Peter Hughes on June 11, 2020
Defying the odds in life and business is easy to say but extremely hard to do. What makes it so difficult is that we are often paralysed by the Fear-Habit cycle....
More
4 min read
How the Right CRM System can Help Grow your Business
by Tim Witcherley on May 19, 2020
The customer is everything. It is the relationships your business enjoys with its customers that determines its success. Customers generate sales, give focus to product...
More
3 min read
5 ways to support your team when working remotely
by Sam Beddall on March 26, 2020
With social isolation in full swing, the viability of remote working as a tool for business productivity is being tested at scale. Leaders everywhere have had to put...
More
4 min read
How To Improve Productivity In Online Meetings
by Sophie Albert on March 24, 2020
Account Director Sophie Easthope has first hand experience managing clients in multiple time-zones and is well-equipped to advise on how to keep video calls just as...
More
3 min read