Cognition Blog
Winning Sales Strategies for 2022
by Nicola Doyle on February 9, 2022
They keep companies afloat and help them sustain long-term competitive positions, especially in a crowded market. Ergo, if you want your organisation to succeed, you...
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6 min read
Top 5 Website Best Practices That You Should Follow
by Dan Edwards on January 31, 2022
What makes a good website? Well, there are plenty of factors to consider. Everything from design to user experience counts, along with the various optimisations needed...
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5 min read
Effective Marketing Strategies for 2022
by Tim Witcherley on January 26, 2022
Marketers all over the world are vying for the attention of their audiences. This is an imperative element for successful business endeavours in 2022. We’ve identified...
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6 min read
Website Best Practices in 2022
by Dan Edwards on January 12, 2022
There are many elements of a good website. Everything from the design to the user experience counts, not to mention the requirements for optimisation to help search...
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4 min read
20 Data-backed reasons to personalise your marketing communications
by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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3 min read
7 psychological techniques of the most effective marketing strategies
by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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3 min read
The McDonald’s formula that will revolutionise your business
by Lindsey Witcherley on November 24, 2021
McDonalds revolutionised the restaurant industry. It was once a single burger restaurant. Now it's chain is worth over $190 Billion and features ninth in the top 10 most...
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8 min read
B2B lead generation: 11 crucial strategies to drive sales and grow your business
by Tim Witcherley on October 27, 2021
A study by Gartner discovered that generating business growth is the largest challenge that CEOs currently face. A further study by Prospex.ai – involving more than 750...
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5 min read
How to create a technical SEO strategy
by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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8 min read
How to create personas at pace (and make them super useful)
by Amy Rowe on July 21, 2021
The creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers...
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3 min read
54 Sales Statistics to Help You Sell More in 2021
by Tim Witcherley on March 8, 2021
Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals. We all know the The Wolf of Wall Street stereotype, but the...
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11 min read
The Science of Storytelling
by Richard Newman on January 13, 2021
Storytelling has been a buzz word in business for many years, but few understand it or do it well. When used correctly storytelling can propel your company forwards, by...
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2 min read
Effective Marketing for Membership Organisations
by John Berry on September 1, 2020
“Business is all about relationships…. How well you build them determines how well they build your business.” – Brad Sugars Socially distancing is not a great for...
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1 min read
Creating buyer personas for your business
by Amy Rowe on July 10, 2020
No business is all things to all men, as the adage goes (almost). Your products are geared towards solving very specific problems – whether that’s cut price earpods for...
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3 min read
How To Create A Content Marketing Plan That Works
by Sam Beddall on April 16, 2020
The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share relevant...
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8 min read