Cognition Blog
How To Create A Content Marketing Plan That Works
by Sam Beddall on April 16, 2020
The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share relevant...
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8 min read
What Membership Organisations Don't Know About Digital Marketing
by John Berry on June 26, 2019
Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now available for...
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2 min read
Technology, Psychology and The Future of Digital Transformation
by Dr Peter Hughes on February 28, 2019
Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken digital...
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1 min read
Achieving True Engagement In Membership Organisations
by John Berry on October 16, 2018
A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new technologies appearing in...
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1 min read
Managing Digital Strategies In Membership Organisations
by John Berry on October 12, 2018
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter for most...
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2 min read
Demand generation: the art of getting your brand noticed
by Chloe McHugh on September 25, 2018
In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when putting together...
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3 min read
Creating content to get shared
by Simon Jolly on August 22, 2017
Value occurs with online content when it gets seen, shared and connected to an audience. It’s fair to say we are spending less time searching terms on Google. We still...
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4 min read
Building brand awareness in the digital age
by Simon Jolly on January 23, 2017
Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say...
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4 min read
5 Steps to Building an Effective Marketing Strategy
by Tim Witcherley on January 19, 2017
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they would be...
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3 min read
Be Mobile First or Risk Being Google Last
by Aaron Johal on November 28, 2016
Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering what it is. If...
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2 min read
Discover how you can Create a Successful Marketing Strategy
by Tim Witcherley on September 23, 2016
Sir Alan Sugar doesn’t like marketing. He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the businesses we meet for...
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1 min read
Disruptive Start-Ups: Threat or Opportunity for Agri-Tech
by John Berry on August 30, 2016
There is a pipeline of spectacular technological developments that are shaping up to transform the Ag-Tech sector. In other industries, who would have predicted even...
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1 min read
Why Route to Growth is the only route to growth.
by Dr Peter Hughes on June 15, 2016
Every business needs growth and every marketing agency is expected to deliver it. Few of them do. Why? One of the main reasons is they mistake luck for judgement. This...
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3 min read
How your brain helps and hinders your brand
by Tim Witcherley on February 22, 2016
Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The reason for this is...
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3 min read
4 steps to ensure you have the right customers
by Lindsey Witcherley on April 2, 2015
For an effective growth strategy, you need to have the right customers in the right sectors, locations and businesses. This doesn’t just mean identifying people who need...
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3 min read