Cognition Blog

Marginal Returns and the Case for Simplicity in Marketing

Marginal Returns and the Case for Simplicity in Marketing

by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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All the worlds a lab, but men and women are not merely data points.

All the worlds a lab, but men and women are not merely data points.

by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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Neuromarketing and Your Buyer's Mind

Neuromarketing and Your Buyer's Mind

by Carl Senior on May 30, 2022
How do people make the decision to buy a product or service? What can an understanding of the human brain tell us about effective marketing? How can businesses use...
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People buy solutions, not products

People buy solutions, not products

by Tim Witcherley on May 9, 2022
Your product is fantastic - if it weren’t you wouldn’t have put effort into creating it, honing it and marketing it, right? But here’s the sticking point. Your product...
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Psychology Tips for Digital Marketing in 2022

Psychology Tips for Digital Marketing in 2022

by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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The Nominal Group Technique Method

The Nominal Group Technique Explained

by Carl Senior on January 14, 2022
“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and...
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20 Data-backed reasons to personalise your marketing communications

20 Data-backed reasons to personalise your marketing communications

by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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7 psychological techniques of the most effective marketing strategies

by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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Neuromarketing_for_business

Is Neuromarketing relevant for business?

by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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What’s the best way for digital marketers to gather in-depth data?

Data dilemma: What’s the best way for digital marketers to gather in-depth data?

by Georgia Alexandrou on September 3, 2021
Central to the role of the modern-day marketer is the need to collect customer-based data such as attitudes to a particular brand, product, or service. As marketers,...
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EEG and what can it offer to research

What is EEG and what can it offer to market and consumer research?

by Georgia Alexandrou on August 13, 2021
Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with...
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What is social proof and how can you leverage it in digital marketing?

by Sam Beddall on December 15, 2020
Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation. It is the result of a hardwired...
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What can you learn from playing computer games?

by Carl Senior on October 23, 2020
In today's age of total social immersion and rolling lockdowns, how can you ensure that your company keeps on benefiting from electronic media?   It is argued that with...
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Do you have an empathy mindset in the workplace?

by Lindsey Witcherley on September 29, 2020
Wherever we are, whatever we are doing, whether at work, whether at home… You never know what’s going on in someone else’s life. Always be mindful of this – and have...
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Business_Bias

Is your brain stopping you from growing your business?

by Sam Beddall on September 17, 2020
You know your business, right?  You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them. Even so, sales have been...
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