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Leadership Benchmarking

  • Psychology and Marketing
  • Content Strategy
  • Fractional CMO

Leadership Assessment and Analysis: Leadership Benchmarking

Our scientifically rigorous Leadership Assessment and Analysis programme concludes with a detailed benchmarking process.

Specifically, we will:

  • Benchmark the leaders based on their scores on the Big 5 and Bias/Heuristic Assessments, the One-to-One interviews and NGT Focus Groups. 

  • Supply each leader with a clear assessment of their strengths and weaknesses with reference to the specific challenges of being a company or ecosystem leader.  

  • Provide each leader with the foundation of their personal brand which we will build in the Story System.
Digital content strategy services
Tilda
ISUZU
Global Data
Connex Partners
Jaguar and Land Rover
IM Group
Cisco
Blatchford
Engel and Volkers
MDU

Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people.

Claire Deakin - Head of HR, Tilda
View our
case studies

Cognition's use of psychology is both original and effective, especially for large organisations like Cisco….They grasped the brief and managed a complex web of internal stakeholders to deliver more than we expected.

Nikki Walker - Cisco
View our
case studies

After previously working with other consultancies, Cognition brought a clear understanding of psychology and behavioural science to our audience, and this proved much more successful in engaging our investors.

CMO - Wealth & Investment Management Company 
View our
case studies

Cognition brain in action

Tilda | B Corp Certified Business

We helped Tilda to enhance their values and create a progressive internal culture.

Investment House in Saudi Arabia

Engaged UHNWIs and institutional investors in Saudi Arabia, the UAE and Kuwait.

Blatchford

We created a multi-channel campaign to promote their life-changing products.

JLR

Transformed their Christmas strategy leading to a 447% increase in return on ad spend.

Connex Partners

Creating a marketing strategy to enable them to achieve their commercial objectives.

Cisco

We helped Cisco to engage with a new audience across multiple EMEA territories.

Our
thinking

The Narrative Fallacy and Storytelling in Marketing

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias.

The Anchoring Bias

Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance.

The Framing Effect: What marketers need to know about this cognitive bias

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented.

Introducing the School of Marketing Psychology

Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers

More insights

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Employer Brand
Strategy

Discover how to attract, retain and engage the best talent.

Read more

Audience
Insight

Unlock your customers’ decision strategies with psychology. 

Read more

Messaging
and Creative

Impactful brands are driven by psychology and creativity. 

Read more

Meet our specialists

Dr Peter Hughes

Psychologist

    • Dan Edwards

    Strategy Director

    • Olly Forrester

    Creative Director

    • Sophie Albert

    Marketing Director

    • Ready to take the next step in your leadership development?

    Get in touch

    Let’s start the conversation

    Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

    Alternatively, you can reach out to us at: 

    hello@cognitionagency.co.uk

    Birmingham: +44 121 368 7521
    London: +44 20 4586 1470

    Book a meeting

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