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Dr Peter Hughes

Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.