Dr Peter Hughes

Dr Peter Hughes

Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.

AI Makes Humans Essential, NOT Redundant

AI Makes Humans Essential, NOT Redundant

AI Makes Humans Essential, NOT Redundant

Dr Peter Hughes explores recent research in cognitive science and behavioural psychology to show that AI doesn’t replace human thinking - it makes cognitive discipline and judgement more important than ever. AI is reshaping human cognition. These common anxieties reflect this change: What’s the point of learning when AI knows more than we can ever…
The Anchoring Bias

The Anchoring Bias

Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.