Cognition Blog
HubSpot and the Automation of Luxury Brands
by Dr Peter Hughes on August 13, 2018
The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little productive value but...
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3 min read
Leads, sales and how to do marketing in August
by Dr Peter Hughes on August 1, 2018
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing challenges: In most...
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2 min read
How Marketing Agencies Burn Your Cash
by Dr Peter Hughes on April 10, 2017
You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global corporations and...
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2 min read
Why Route to Growth is the only route to growth.
by Dr Peter Hughes on June 15, 2016
Every business needs growth and every marketing agency is expected to deliver it. Few of them do. Why? One of the main reasons is they mistake luck for judgement. This...
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3 min read
7 tips for dealing with the media (from a former journalist)
by Dr Peter Hughes on July 30, 2014
So, you’re the company spokesperson. Big deal, I hear you say. Well, actually, yes it is, especially if the media have set their sights on speaking to you for their next...
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4 min read