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Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…

Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers

In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and harnessing the power of…

There’s been a seismic shift in how brands accumulate equity.

In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and high-stake decisions, creating a…

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.

When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem anything but straightforward.

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding marketing results.