For 17 years, Cognition has enabled businesses to generate positive, quantifiable change in sales volumes and profit margins across multiple sectors.
The marketing we deliver is integrated across all areas including Digital, Social, PR, Content and Creative. What makes us unique is we are one of the only agencies in the UK to have a dedicated Research, Data and Analytics Department, which acts as the foundation of everything we do. It allows us to gather and utilise marketing data for our clients, which makes every element of their marketing as commercially effective as the world’s biggest companies but at a fraction of the cost.
We call this Marketing Intelligence.
Our methods are evidence-based, psychologically robust and proven to be able to track and respond to the evolution of businesses, brands, markets and customer needs in real time.
For rigour and results, there is no marketing agency more effective than Cognition.
Insight-driven marketing is traditionally the preserve of large corporations with big budgets. No longer. We’re unique in that we enable every business to achieve results historically associated with the commercial elite. We use data to identify your ideal prospects, and then develop a comprehensive marketing strategy to target and convert them.
Branding has 2.86 times more impact on bottom line profit than operational efficiency (PA Consulting). In the age of social media, effective marketing depends on understanding that your brand is defined by your customers. As your tactical marketing is continually reviewed and refined in the light of new data, your brand is similarly open to redefinition. As your customers evolve in their preferences, it is timely and relevant data that enables your brand to remain coherent and effective.
To win business in the digital age you need to offer useful, compelling information that helps prospects with their research and decision-making. With the right strategy and the tactical marketing to support it, you’ll stand out from your competitors and demonstrate your expertise in a way that builds authority and drives growth.
Our PR and social marketing is grounded in evidence to ensure the right messages reach the right people at the right time. Digitally mature companies (known as digirati) outperform their industry competitors and generate on average 9% more revenue and 26% more net profit. This is the most measureable and quantifiable area of marketing and the cornerstone of the work we do with our clients.
Our new website is fresh, the copy’s well written and the site itself is really easy to navigate. Our online responses have doubled in just a few weeks and more agencies and marketing companies are contacting and using us.
Simon Greatbatch, Director
Does your marketing agency talk about measurement? If not, why?
Does your marketing agency talk about measurement? If not, why? Ask yourself these questions to assess if your agency is using your sales and marketing budget effectively and maximising your ROI.Read More
Opportunity and risk: the future of the software industry
When a sector is buoyant and at the forefront of technological innovation and commercial investment, the human brain tends to maximise the opportunity and minimise the risk. However, growing markets…Read More
4 ways food manufacturers can offer greater value and creativity
There’s no mistaking the fact the food industry is rapidly evolving. According to Kantar Worldpanel, the grocery industry has shrunk for the first time in 20 years.Read More