Cognition Blog
Building brand awareness in the digital age
by Simon Jolly on January 23, 2017
Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say...
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4 min read
Don’t get spooked by your marketing this Halloween
by Chloe McHugh on October 27, 2016
The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as effective as it...
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6 min read
Discover how you can Create a Successful Marketing Strategy
by Tim Witcherley on September 23, 2016
Sir Alan Sugar doesn’t like marketing. He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the businesses we meet for...
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1 min read
What Every Marketing Professional Needs to Know About Optimism
by Tim Witcherley on June 10, 2016
Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook. From curing...
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3 min read
3 tips for optimising your manufacturing company’s website
by Simon Jolly on March 9, 2016
Digital marketing is, in relative terms, a recent introduction to the manufacturing industry – albeit one that’s growing in importance all the time. However, some...
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2 min read
5 Ways to Make Social Media Work in Manufacturing
by Tim Witcherley on February 29, 2016
Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively. This is because: Many manufacturers believe social media is more...
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2 min read
Introducing...the new Return on Impression (ROI)
by Tim Witcherley on January 22, 2016
An increasing number of organisations are investing more time in developing and generating content capable of driving business leads. However, in their haste to deliver...
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2 min read
Marketing intelligence that unlocks your sales potential
by Tim Witcherley on December 1, 2015
For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing Intelligence. We’re one of...
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1 min read
Interruption marketing vs permission-based marketing
by Tim Witcherley on November 12, 2015
Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has culminated in...
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4 min read
Why the B2B future is marketing automation
by Lindsey Witcherley on November 12, 2015
With 63% of companies that use marketing automation outperforming their competitors (The Lenskold Group) and 79% of the top businesses using marketing automation for...
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2 min read
4 reasons SMEs do not invest in marketing
by Tim Witcherley on October 22, 2015
With the average SME only achieving 39% of its planning marketing activity, business owners need to remind themselves marketing is key to achieving better margins and...
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2 min read
How the right marketing can improve your chances of getting financing
by Tim Witcherley on January 9, 2015
Want to improve your attractiveness to lenders and investors? Convince them that you can deliver on your growth objectives? That your business has long-term growth...
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3 min read
SME marketing: Measure, review, refine
by Lindsey Witcherley on December 22, 2014
It’s all very well having a well designed website offering excellent user experience and a targeted marketing strategy to match. But if you don’t have the right tools in...
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4 min read
Ten scaringly brilliant marketing statistics
by Tim Witcherley on October 31, 2014
Trick or treat? Want to give your prospects and customers content they actually want to consume this Halloween? Here are ten reasons why you need to get into the spirit...
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2 min read
The ultimate cheat sheet on inbound marketing
by Lindsey Witcherley on June 30, 2014
The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about inbound marketing....
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3 min read