Cognition Blog
The Numbers That Make Or Break Your Marketing And Sales Funnel
by Tim Witcherley on November 23, 2018
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals....
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3 min read
Managing Digital Strategies In Membership Organisations
by John Berry on October 12, 2018
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter for most...
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2 min read
Marketing challenges in manufacturing explained
by Martin Ward on September 20, 2018
Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from the EEF...
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3 min read
Leads, sales and how to do marketing in August
by Dr Peter Hughes on August 1, 2018
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing challenges: In most...
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2 min read
Technology businesses - how much to spend on marketing to compete?
by John Berry on July 26, 2018
According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and biotech companies...
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3 min read
How virtual reality can bring your marketing campaigns to life
by Lucy Hardy on January 10, 2018
Oculus Rift, Google Cardboard, and HTC Vive. What do they have in common? They are different virtual reality (VR) headsets that have the potential to change the way you...
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4 min read
Wise-up to Video Content
by Karl Jackson on December 7, 2017
Video is no longer an "up and coming" marketing tool. It is in fact pivotal to today's marketing strategies as it helps to build relationships between you and your...
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1 min read
Black Friday – marketing phenomenon or self-fulfilling prophecy
by Dean Enon on November 23, 2017
Whatever the origins of Black Friday may be, and there are a number of explanations behind it from stock-market chancers trying to hike the price of gold to retailers...
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4 min read
Sparkling Tips to Season Your Marketing
by Chloe McHugh on October 25, 2017
Boo. Bang. And Ho Ho Ho! What do these three phrases have in common? They represent seasonal holidays that offer great opportunities for you to boost your marketing...
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3 min read
Want to be heard? Make some NOISE
by Dean Enon on October 10, 2017
Just because you want the whole world to know about it, it doesn't mean the whole world wants to hear about it - or cares, quite frankly. For example: You are about to...
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3 min read
4 SEO Basics Every Marketing Agency Should Know
by Richard Brennan on September 12, 2017
The Google Algorithm is like the wind … we can’t see it but we can see what it affects. SEO agency specialists are like “digital weathermen” – frantically keeping up to...
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4 min read
Six Stages of Content Marketing Success [Guide]
by Chloe McHugh on July 25, 2017
Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have become immune to...
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3 min read
Discover how to reap the business benefits of inbound marketing
by Michael Hadjipourou on March 2, 2017
Traditional, outbound marketing is a method companies would use to seek out prospects and interrupt them in their journey as a potential buyer. However, as these buyers...
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3 min read
Building brand awareness in the digital age
by Simon Jolly on January 23, 2017
Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say...
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4 min read
Don’t get spooked by your marketing this Halloween
by Chloe McHugh on October 27, 2016
The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as effective as it...
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6 min read