Audience segmentation services
Audience segmentation services

Data & Insight Story & Creativity Engagement & Strategy

Brain image Data & Insight brain Story & Creativity brain Engagement & Strategy brain

Audience Segmentation & Insight

To engage your prospects you first have to understand them.

Our insights are robust and our audience segmentation is effective because:

1. We conduct scientifically robust research programmes. Typically, our programmes blend questionnaires, focus groups, one-to-one interviews, analysis of your existing data and deep knowledge of the psychological literature, to provide you with clear, actionable insights that will create meaningful engagement with prospects. 

2. During the persona creation process, we minimise complexity by using our expertise in psychology and behavioural economics to find motivations and behaviours that all your personas share. This approach saves time and money, reduces operational stress and gets better sales results.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.

Iain Smallridge - Managing Director, Pearl Motor Yachts
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On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before.

Hans Lenz - Managing Director, Engel & Volkers
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Persona creation services agency
Persona creation services agency


Contact the team at Cognition Agency for all your branding and marketing requirements.